Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much more popular than Star Trek (mostly).

All charts are for all regions and years except the politics chart which is just for the UK over the past 12 months (because a lot can happen in 12 months!) Click each chart to go to the Google Trends page for more information, such as the news items that account some spikes (A, B, C etc).

● microsoft ● apple

● ed miliband ● david cameron ● nick clegg ● politics

● hp ● dell ● ibm ● hardware

● advertising ● marketing ● pr ● social media

● social media

● google+ ● facebook ● twitter

● star wars ● star trek

Facebook and Google: if you can’t do the time…

So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I’m not going to continue to kick (because I don’t like kicking PR agencies). That is, Facebook’s agency allegedly trying place smear stories about Google’s Social Circle network.

I don’t often get time to blog nowadays but this one just stuck in my mind all the way into work, for several reasons.

Now, whether or not the actual core claim is valid that “the American people must be made aware of the now immediate intrusions into their deeply personal lives Google is cataloguing and broadcasting every minute of every day – without their permission”, the prime issue here is one of trust. Trust and lies – or deliberate, covert smearing – don’t sit well. If you can’t be open and honest, do something different instead.

I remember when I first started in PR, as a copywriter, and I’ll be frank: I wasn’t entirely sure what PR was. That’s one of the reasons I started blogging, to share my ideas, get other people’s take on them, and learn. So, when I met up with some ex-colleagues and told them what I was up to, their immediate response was “What, telling lies?” I stuttered and spluttered and wasn’t sure how to respond.

Years later I’m absolutely confident that PR is not in the business of telling lies. I’ve seen people go to great pains to establish what can, and cannot be claimed. Anyone who’s ever been in a messaging session will know how much importance we place on the solid facts we have at our disposal, which verify and validate anything that a client says, or that we say on the client’s behalf. It’s part of our DNA.

For example, I interviewed a prominent UK political figure earlier this week. I’ve just spent a very, very long time making sure that everything I wrote up subsequently is absolutely accountable.

But, to take the iconoclastic approach, why? Why bother telling the truth? Sometimes lying really can get you what you want. I still remember lying to my parents about what happened to the TV set when in fact it wasn’t the cat that had knocked water down the back of it, it was me.

What about stretching the truth to its elastic limit? I heard about the Chilcott Commission yesterday and had forgotten it was even still running, but that’s come about surely because someone, somewhere, did quite a lot of manipulation to make things go their own way.

Why not lie? Why not conduct a covert smear campaign?

Well, the reason is this: you get caught. It’s all too true that you can’t fool all the people all of the time. We are fortunate in the West to live in a society where the competing agendas of politics, corporations and the media mean that if there is an untruth to be exposed, someone will expose it. Then, all hell breaks loose. Brands get damaged. We waste millions of pounds of taxpayer’s money on a phoney war and a toothless commission. You wind up on the front page of the Guardian and lose your job.

So you don’t lie because, if there’s any other way to do what you want to do, then do that instead. From the social media angle, if you find you need to get someone else to write your blog posts for you, or generally pretend to be you, then you may as well try to find a different medium because that’s not what social media is about. It’s about you. If you don’t have time, money or resource to do it, then don’t do it.

I’m not saying anyone in the Facebook/Google/PR case is lying. Facebook may be presenting a perfectly valid viewpoint. But the way they’ve done it? No. If Facebook didn’t have the time, money or resource to face the consequences of their PR agency’s methods, then they shouldn’t have done it. Unfortunately, they probably have ample amounts of all three.

What do subscribe, like and follow have in common?

They’re all ways of linking, true.

They’re all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true.

But they all mean the same thing. And that thing is?

“I find what you have to say interesting, and I’d like to know more.”

This probably strikes you as blindingly obvious, but it does make you realise: what’s the point of starting any social media programme unless you’ve got something to say? Why should people be interested if you don’t have anything unique or interesting to say? And why should they come back if you stop saying it?

And this cuts to the heart of communications in so many ways, whether offline or online.

Imagine you’re setting up a radio station. You’ve erected the mast, bought a cool studio, installed your microphone and unnecessarily huge mixing desk. You smoked 20 Woodbine a day for the past year to give your voice that gravelly texture. Everything’s in place. You flick the switch. You’re on air. Everyone’s waiting. But you suddenly realise you don’t have anything to say or play. It’s just a big empty speech bubble.

Would this ever happen? I’d like to think not. In so-called ‘traditional’ media you think about what content you’re going to produce, whether in print or broadcast, who it’s going to be for, what are their needs and wants, and so on. PR people do the same, just on the other side of the media mirror. And we do the same in ‘new’ media, if you can imagine such a thing as a three-way mirror.

The point I’m making is that so much of what we do in social media relies on exactly the same processes traditional media would go through. We don’t wave a magic wand. It’s not weird science or a black art. Messaging, content, audiences, everything you’d think about in a ‘traditional’ comms programme, you need to think about with social media too. But most of all, it’s about content. Actually having something to say, and saying it in an engaging, interesting, relevant way.

It doesn’t matter what you call it. Subscribe, Like and follow all mean: we’re listening, so talk!

2011 social media predictions

So while I have my blogging head on – hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign – I thought I’d jot down my thoughts on the state of the social media nation for the coming year. It’s not all good. Here we go…

Confidence will go down

Social media lives in the cloud (or ‘online’ as we used to say). This is good, in that the cloud is a wonderful thing where you can pool computing resources and readily share information. But its fluidity is a problem. I’ve already written about my dislike of the state of ‘permanent beta’ of such services, and with the recent make-over of Facebook, I remain annoyed. The bigger a site gets, the more we depend on it. The more it changes, the less we like it – not just because we have to relearn it, but strategists have to go back to the blueprints, trainers have to re-do all their materials, and so on. And that’s nothing compared to what happens when sites like Delicious just disappear. How can you invest time and effort, how can you plan, when you don’t know what’s going to happen over the next few months, let alone the next year?

Monetisation will continue to be a problem

Yahoo owns the biggest bookmarking service around, and it cannot make money off it. Twitter, as far as I’m aware, still doesn’t have a monetisation strategy. I don’t quite understand how Mark Zuckerberg can be so rich off the back of Facebook. Anyone remember the dotcom boom and bust? Social media feels horribly similar, in that I believe the people who make money off social media right now are the ones who get paid to assess its value. It’s very like the old gold rushes – the ones who got rich were the ones who sold the spades to dig for the gold, not the poor fools actually looking for it.

PR still won’t ‘get it’

I still feel my temples throb when I meet up with digital colleagues at PR agencies, who recount phrases they continue to come across such as “Let’s do some blogging stuff” or “Maybe we should send some tweets out.” Social media is still new, but it’s gone from burbling helplessly in the cot to at least toddling. Four-plus years is enough for PR people to have understood the basics, but my anecdotal evidence suggests that PR people, while they are completely brilliant at issues, are unrivalled organisers and demon communicators, are completely at sea when it comes to the high-level strategy and the low-level nuts and bolts of getting through to people online. I don’t see this changing any time soon.

Freelancers will find it an increasingly tough gig

I admit I haven’t found the past year easy by any means. People rightly want the confidence of an agency behind their programmes in case I get run over by a bus. And if/when you do finally get a client who’s prepared to work with you in the longer term, again they quite rightly want to know your ‘secret sauce’ – and then do it for themselves.

Digital agencies will rise

While I find PR people don’t ‘get’ digital, I do find digital ‘gets’ PR. My prediction here is that, far from PR subsuming digital, it will eventually be the other way around. Digital agencies have the heft of a professional outfit, with a proper team structure and a wealth of expertise that, I think, will be the umbrella model for the future.

Social media curves will continue to go up, but results will continue to disappoint

I still find it astonishing that, for example, in 2010 there was more social media traffic than all years combined (trust me, it’s a valid statistic, but I cannot find the source for that right now). At the same time, broadcast and mainstream media just has those huge exposure figures that social media simply cannot compete with. Dan Sabbagh of The Guardian recently showed us this (and this time I do have a link): of the recent Alan Partridge Fosters YouTube videos he says: “The first episode has racked up 492,000 plays on YouTube at the time of writing, and while the latest episode, 5, has dropped to 135,000, [Henry Normal, the man who “minds the shop” at Partridge actor Steve Coogan’s production company Baby Cow] claims the results are a success, even though a new comedy on Channel 4 would expect to be seen by 1.5m to 2m viewers.” OK, so 15-minute YouTube clips are cheaper to disseminate but 135,000 views is NOTHING compared to 2 million viewers – regardless of trendy notions of ‘engagement’, ‘dialogue’ or ‘the network effect’.

Facebook will continue to dominate

Facebook is a juggernaut and it’s not going to slow down any time soon. This is a pity because the web was never meant to be a single-application platform. It was supposed to be a resilient, open resource through which information could freely – which also means anonymously – pass. One day Facebook will break and then we’ll all be sorry.

Dashboarding and curating will grow

I truly believe that every company should be monitoring what people are saying about it, its issues and its competitors, on a daily basis. Even if they don’t then engage, there is simply no excuse for not listening, especially when marvellous sites such as Netvibes make dashboarding easy as cake, a piece of pie. Set up an internal dashboard monitoring your competitors and what people are saying about them. That’s research. And have an external one showcasing what you say and the areas you want to ‘own’. That’s marketing. Where’s the harm in that?

Social media will only provably work for big companies that have stuff to sell

This is possibly the most controversial point here. Social media only works when it scales up. If you don’t have enough followers/members/contacts, it won’t work. People are the fuel that drives the social media engine. So smaller companies that genuinely want to engage will not see the benefit. However, larger companies that can command a large amount of interest online will see the benefit – and that will primarily be through selling. Take Dell, for example. It has sales that have grown, year on year, from 1 million dollars, to 3, to 6, to 18 million. That’s a steep curve, and whereas it’s peanuts for a company that size, I can see that they can totally point to an ROI that means they will continue to invest in it. Meanwhile your smaller enterprises will give up. This is a real pity because, in the same way the web isn’t meant to be one big application (see my Facebook point above), social media was supposed to give the little man a voice. Again, terms like ‘engagement’ and ‘dialogue’ are nice, but only if you can afford to invest in them without necessarily pointing to an ROI. ‘Selling’, on the other hand, is what the CEO is interested in, and will shell out money for, and you can only do this effectively if you’re big.

So, there you go. What will I do next year? Don’t know really. Maybe I’ll continue ploughing my furrow and see what transpires. Maybe I’ll close shop and go and work for a digital agency. Maybe I’ll set my own up. Maybe I’ll get out of social media altogether (again) and focus on something nice and comfortable, like copywriting.

And you? What will you do? Here’s my advice if you’re thinking about using social media next year:

  • Make sure you’re doing other forms of marketing too. Social media on its own will not cut it.
  • Make sure whoever you work with in social media knows what a strategy is. If they say “We’re all about tactics”, walk away.
  • Really think about monitoring. It doesn’t take long to set up and you will be amazed at what you find out.
  • Be prepared to work in the dark to an extent – you may never really know how much money you make off the back of your investment.
  • Keep your eyes and ears open for changes and closures. No social media site/channel/platform is too big to go under.

That about wraps it up for 2010. I’m going to finish my cup of tea and then work on thawing my toes out, then I’m going to sit by the log fire and stare into the distance for the next two weeks. Toodle pip.

The Universal Process™. Or: the Gartner Hype Cycle of Life

Life. Work. Birth. Death. And everything in between. Read on.

I wrote some time ago about the process of writing. Unless I’m writing for myself – that is, when I had time for ‘recreational writing’, or even blogging for that matter – I tend to procrastinate. I sit in front of the monitor surrounded by swathes of research, I huff and I puff, I put my head in my hands, I wander off, stroke the cats, make a cup of tea, sit in the garden staring at a bush. I repeat this a few times, then, after the first paragraph or two, it’s there, in my head. I totally know where it’s going and what I’m doing and before I know it, the piece is written.

But then it needs redrafting, often several times, off my own bat and following feedback. In the end I’m heartily sick of it and I’m happy to dispatch it, but everyone seems happy with it. Then, some time later, I go through my own stuff and think “That’s pretty good. Did I really write that? I must have been intelligent back then. Perhaps I’m destroying my brain with too much TV/Guinness/social media.”

This hasn’t changed, and it’s telling me that it’s an essential part of the process. You need that time to fulminate. To ruminate. To think. People don’t pay you to think, but it is necessary. Then you become so familiar with something you just want rid of it. Then you look back on it a few weeks or months or years later, and you’re pretty pleased with what you did. It was all worth it in the end.

The more I work in other fields, the more I think this is a universal process. I’m going to call it the UP™.

An example: I used to be into home-based music production. It was a phase, albeit a fairly long one (about 8 years – you can hear the results here). The same would happen. I’d noodle a fair amount, then suddenly latch onto it and off I went. Then I would spend a very, very long time with the production. In the end, same thing: I had enough. But it had to be finished. So I would end up finishing it without really knowing if it was finished. And sometimes I listen to it even now and I quite like it. Does that make sense?

Another example: today, I put together a Facebook page for a client. I’ve done this before, but every client is different, and you pretty much find yourself starting from scratch every time. At first I was fairly overwhelmed. There were so many wrong ways to go about it, and I had to find the right way. So I looked through all the content I had – several times – then did some research about best practice, looked at what other people had done, etc etc. There was huffing and there was puffing, there was head in hands. There were cats stroked. Bushes were looked at. Tea was drunk.

About two hours later I was absolutely heading in the right direction. And now I’m really getting into it. And I thoroughly expect that, after we launch and promote it (and keep promoting it for the next few months) I will have had enough of it, and want to do something else instead. But I’m hoping the client will like it. And I’m hoping I’ll look back on it and like it too.

Copywriting, music, social media (and, for that matter, design and code, which is what I’m doing with the FB page). They all follow this pattern. Even research. I hate starting a social media audit. I love it when the figures come out. I hate having to keep plugging away and updating it. I love it when I look back and think I did a good job.

This process needs a model.

I like the Gartner Hype Cycle. I like its categories: the Trigger, the Peak of Inflated Expectations, the Trough of Disillusionment, the Slope of Enlightenment and finally the Plateau of Productivity. See below.

I think that applies to work, too, but with a different shape. My new categories? The Commission, the Trough of Despond, the upward Slope of Encouragement, the Peak of Productivity, the downward Slope of Dudgeon and finally, the Plateau of Reality. It’s the UP™. See below.

Let’s be philosophical. I wonder if life is like this? In which case The Commission is when mummy and daddy got friendly, the Trough of Despond is when you realise you’re probably not going to get that Ferrari (or in my case a Morgan, although my Spitfire is seeing me alright), the Upward Slope of Encouragement is when you think “Well, that’s ok, let’s focus on what’s important”, the Peak of Productivity is after you climb up (or my case, up a bit, across a bit, down a bit) the career ladder and start really enjoying life, the Downward Slope of Dudgeon is when you start confusing your grandchildren’s names with the cats and hoovering the garden, and the Plateau of Reality is… well, I don’t think I’m there yet. I’ll post you when I am.

Complete Brand Marketing on Facebook | Involver

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  • RSS Feed

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This is really quite good. For me, it’s always been a frustration that I couldn’t integrate YouTube, Twitter etc into Facebook. No doubt Facebook stopped me doing that on purpose but since it’s starting to open up, it looks like clever companies such as Involver are figuring out ways to do this. So, host your videos on YouTube and your images on Flickr, but make them available on Facebook. Voila – you just increased your chances of being found by distributing your content across three platforms rather than keeping them on just one. Nice.

Advanced Search: Facebook gets it slightly wrong again

Today I actually used Facebook for something. My partner wanted to find women’s networking groups online, and I suggested Facebook. Of course, she didn’t listen to me so I decided to have a look myself.

Immediately, I came up against a problem. I wanted to search for groups in London, but couldn’t find an easy way to do it. I’ve been giving training on Facebook recently so I’ve been waxing lyrical about the wonderful demographic data it contains. So surely an advanced search would be easy to do? After all, Facebook’s advertising does a nice job of opening up the demographics and helping you zero in on specific groups.

The answer, as is often the case with Facebook, was ‘Yes, sort of, but not very well’.

Facebook does have an advanced search, but it’s a beta application. You can find it at http://www.facebook.com/advancedsearch. Once you get onto it you’re prompted to complete your profile, which I skipped. Then you’re confronted with this page:

Three guesses what’s wrong with it. OK, I’ll tell you. It’s awful. It just looks… awful. There’s far too much text. And there are far too many buttons. I get dizzy just looking at it.

So, let’s try and look for networking communities for women in London. I have to look a few times before I realise the Pages button mentions ‘Business’ in between Bands and Celebrities. So I click it. And I get this:

Is that it?

What about all the other information you can specify for a business page?

What about address, town, phone number, email?

What about birthday (hang on, why is that even a field for a business page? See what I mean?)

What about website, personal information, personal interests?

And why am I being asked about cupcakes?

Maybe Facebook thinks it’s so clever that it doesn’t need to lay it all out for you. So why does it then do this when searching for a person? See what that screen looks like below.

Eurgh. What a mess.

I have a theory about Facebook. I think they don’t really know what they’re doing. People give Google a lot of stick nowadays but whenever they update their software, it just slots in elegantly. You find new functions without looking. Everything is in its right place, because – I think – they design things properly from the outset. Which makes it easy to build on that solid design.

Facebook, on the other hand, seems to be thrown together. They don’t have a coherent design policy.

I used to design interfaces for a living. I was no Jonathan Ive, but I’d try and think about the best way for someone to interact with a page, and then challenge the programmers to make it work. I’d try and keep it consistent and think about how it might develop in the future, so it could have functionality added without a design change.

I have a strong feeling that Facebook does this the other way around. The programmers take what’s available and challenge the users to make it work. They are to online application design what Microsoft is (or was) to local application design. That is, the design follows the tech. It’s just wrong. Ask Apple.

But who knows. Perhaps by the time it comes out of beta it’ll be slick, easy, intuitive. If so, it’ll be running against the grain of everything else Facebook does.

Facebook? Facelift more like.

Another Facebook Facelift. Grrr.

Another Facebook Facelift. Grrr.

Why oh why oh why oh why oh why does Facebook keep changing?

I recently had call to get back into Facebook for a new business pitch (post-edit: we won). I knew it had changed and needed to clue up on the differences. It was broadly similar but, well, different. And on looking back at work I’d done in the past, I could see that the changes materially affected those Facebook pages too.

This was an annoyance for me, but I could imagine plenty of people out there trying to do the same thing as me pulling out their hair with frustration. You get a strategy together, you figure it all out, you build a beautiful page – and then it changes. So you have to adapt it all.

So it’s with further annoyance I just came across Techtree’s announcement that Facebook has changed yet again. As it says: “Facebook has tweaked its Live News feed to display only those posts that Facebook thinks would be useful for you and your network of friends.”

I’ve only just read this so I don’t know what implications this will have. But I do wish Facebook would get a grip. It imposes the Beacon advertising system. Then Facebook drops Beacon after howls of protest. Then Facebook says it owns everything on the site. Then Facebook changes its mind again, and takes the exact opposite tack of letting its users decide its terms.

Then decides to hell with that and changes anyway.

My life! When will this stop? The permanent beta’s annoying enough, and human beings don’t work that way. No matter how much we’re told we should embrace change, we find it annoying, stressful even. Just ask Alvin Tofler.

But I see something more fundamentally wrong here. Which is: Facebook don’t have a plan. They don’t know where they’re going or what they’re doing. So they make changes here and there to make the service ‘better’. It’s not ‘better’, it’s just ‘different’, and people don’t like ‘different’. How can we build ‘different’ into our strategies? Put in milestones every month or so entitled “Check whether Facebook has changed again”?

Honestly Mr Zuckerberg. Have a heart. Leave well alone. 300 million active users can’t be wrong can they?

The PR Friendly Index is no longer about PR. Is PR even about PR any more?

badlogoI’ve been doing a lot of thinking about the PR Friendly Index recently. Given that I’m not working in social media exclusively any more, it’s a pain in the arse to maintain and other indexes do this better (and keep getting better too), I’ve been thinking of scrapping it.

However, before doing so, I thought I’d have a look at the blogs listed and see what they’re up to.

And get this: hardly anyone writes about PR any more.

I know, there are all sorts of definitions of what PR ‘is’. My friend Kerry Gaffney has summed it up well in the past: you don’t talk about ‘newspaper PR’ or ‘radio PR’, so instead of talking about ‘online PR’, you could argue that social media is just part of, well, PR. This is a fair argument, especially when PR backs up into marketing. You could argue that anyone talking about communicating a client’s benefit through word of mouth to appropriate audiences is doing PR.

But strangely, when I started my blog, I did it to find out mostly about PR, and a bit about blogging. Sounds perverse, it’s true, but I’d only comparatively recently started working in a PR agency and I thought it would be a good way to accelerate my learning. This is why I put together a blogroll of PR blogs. And the more I got into the blogging, the more I became aware that we needed ways in which to ‘measure’ blogs, so I put together my first index.

Since then I’ve had all sorts of comments, mostly complimentary, but some of them have told me that a lot of the blogs don’t really talk about PR.

And they were right.

I started at the top and worked my way down. This is how it went:

[Slightly out of breath after run]

Oh, of course this blogger talks about PR, let’s skip it, move to the next one.

[Skips down, clicks link]

Hmmmm. There’s no mention of PR on the first two pages that I can see. It’s out.

[Deletes. Skips down, clicks link. Coughs a bit.]

This one mentions PR. It’s in.

[Skips down, clicks link]

Hmmmm. There’s no mention of PR on the first two pages that I can see. It’s out.

[Deletes. Skips down, clicks link]

Hmmmm. There’s no mention of PR on the first two pages that I can see. It’s out.

[Deletes. Skips down, clicks link]

Hmmmm. There’s no mention of PR on the first two pages that I can see. It’s out.

[Deletes. Skips down, clicks link]

Hmmmm. There’s no mention of PR on the first two pages that I can see. It’s out.

[Deletes. Skips down, clicks link. Starts wheezing, goes to look for some pineapple juice.]

Etc

This continued most of the way down the list. The further down I got, the more people still occasionally mentioned PR. I suppose this makes sense: you get loads of social media juice by talking about social media. That reminds me, must get more pineapple juice in.

If you talk about fuddy-duddy old PR – you know, outreach, the media, organising events, talking to journalists and all that boring stuff – you wind up further down. That’s why I’ve been anticipating a drop in my readership since a became a fuddy-duddy old copywriter again.

I was so surprised/alarmed by the near-total obsession with social media and lack of PR that I returned to the top and went through the ones I’d skipped. And I had to take a fair few of them out too, because all I could see was Twitter, Facebook, Blogging, and maybe a few pictures of the nice holiday they’d recently had in the Seychelles.

With the result that we now have 367 blogs in the index. That’s about a third of the original set. And no, I don’t include myself in the new list. I’m sure that, about a year or so ago, they were waxing lyrical about PR, not almost exclusively socia media.

Here’s the list, in the order they appear in the last index. They’re blogs that either talk about PR, or just about mention PR enough to make me think they talk about PR. Note I haven’t added links because I don’t believe in link love any more either. If you think it’s interesting enough to share, then please share (POST EDIT – Thanks to Judy Gombita for noticing I hadn’t updated my PR Blogs list – you can see these blogs to the right of this page now):

  • PR Watch
  • The Bad Pitch Blog
  • PR Blogger
  • The Buzz Bin
  • Pop! PR Jots
  • A PR Guy’s Musings
  • Strategic Public Relations
  • Wadds’ tech pr blog
  • Spinwatch
  • sixtysecondview
  • PR Newser
  • Murphy’s Law
  • Heather Yaxley
  • PR Conversations
  • PR Studies
  • Flack Life
  • Piaras Kelly PR
  • ToughSledding
  • Corporate PR
  • Strumpette
  • Post Edit: Getting Ink (happy now Sally?)
  • PR Meets the WWW
  • Sir Robert Bond Papers
  • PR Disasters
  • In Front of Your Nose
  • Simonsays
  • All Things PR
  • PR Voice
  • DummySpit
  • Teaching PR
  • Ron Torossian
  • Paul Stallard
  • Fusion PR Forum
  • First Person PR
  • Flacks Revenge
  • Public Relations Rogue
  • Final Spin

PR people, social media may be part of PR but it’s not all of it. You do other stuff too, right? Or are you all trying to strike the same pose to attract new business? Isn’t PR sexy enough to be talked about any more? Don’t you have any challenges? Have you all sussed it out so much that it’s not worth discussing? Or is PR actually just about social meeja now?

Because if I were on the lookout for a PR agency I’d be hard-pressed to find one that isn’t obsessed by whether or not I have a social media policy, or how to get along with Twitter, or describing how great blogging is.

I’d sum it up thusly:

talkingabout

I don’t know whether this is good or bad. What do you think? Is this a problem of definition? Do you still talk about PR, just not online?

I’d imagine if you’re not on the list any more, you think bad, right?