Oh no, not again

  There will no doubt be many views expressed over the next few days, weeks and even months about the Revenue and Customs' loss of 25 million people's financial details on two disks. It is, of course, appalling. I'm appalled. You can see the whole sorry tale unfold on the BBC website, particularly on Nick … Continue reading Oh no, not again

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Marion Jones: Prophylactic PR

So Marion Jones is using the same platform she achieved by cheating, to admit to cheating. In so doing, is she just making it harder for the rest of us to apologise? Or is there just not enough money in it for ordinary folk? On watching the widely publicised video of her 'confession' I must … Continue reading Marion Jones: Prophylactic PR

Great speeches change the world

Add to New PR • Save to del.icio.us • Digg This! • Technorati Is speechwriting the same as copywriting? The former is intended to be spoken - performed even - while the latter is usually just for digesting inwardly, and yet they must share common goals such as evoking interest, stimulating thought and hopefully triggering reaction. Great speeches do … Continue reading Great speeches change the world

The only post in the world to defend PR people against journalists

I keep coming across stuff about how much journalists hate PR people. Seth Porges at Crunchgear tells us (ok, told us in December) ways in which we can make his life easier, 'Joanna' at 72point gives advice on how to approach them while even in India they seem to dislike us. There's very little out there on … Continue reading The only post in the world to defend PR people against journalists

If you’re interested in Whitehouse and Wolfowitz, you’ll love this.

I don't just receive. Actually, I don't really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what's happening in the PR, journalism, copywriting and tech blogospheres. I'm not going to tell you exactly how I created these feeds, but what I … Continue reading If you’re interested in Whitehouse and Wolfowitz, you’ll love this.

Military PR is run with military precision. That is why it fails.

A colleague of mine used to work with military PR. Before this all flared up, I was told, at first hand, that really their PR operations are not staffed by PR people, or indeed by anyone with any solid knowledge of the media. They're staffed by ex-military. Many would argue that the best people to send messages out would … Continue reading Military PR is run with military precision. That is why it fails.

Pictures tell a thousand words – but which words exactly?

The story of the freed British servicemen (and woman) presented an opportunity to compare cover treatments across the UK media, especially regarding the imagery used. The Times's image was quite sombre, showing tight-lipped soldiers with the only female marine dead-centre, staring directly at the camera. There was an unfortunate implication that one of the Iranians beckoning to them … Continue reading Pictures tell a thousand words – but which words exactly?