Add to New PR • Save to del.icio.us • Digg This! • Technorati Not so long ago, with my interface/application designer's hat on (yes, I designed the interface and wrote the documentation for this), I posted a whinge about Lotus Notes. Thomas Adrian was kind enough to comment, and I can understand that he was displeased because from … Continue reading You’d avoid using Lotus Notes if you were me – Part II
The original mandate for this blog was to expose communication gone bad - when the medium gets in the way of the message. Whereas I've diverged from that a little because you have to be quite anally retentive to write an entire blog on the subject, I've noticed three examples of this today. First thing: … Continue reading When the medium obscures the message
I don't just receive. Actually, I don't really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what's happening in the PR, journalism, copywriting and tech blogospheres. I'm not going to tell you exactly how I created these feeds, but what I … Continue reading If you’re interested in Whitehouse and Wolfowitz, you’ll love this.
Everything hangs on your messaging and your brand personality. This doesn't just apply to copywriting. When I take on a new piece of work I insist on going through the copy brief. Some people are brilliant at it, providing me with exactly the right information, mainly because I ask for exactly the right information. Others … Continue reading The heart of everything you do
So the world's smallest hard disk-based MP3 player goes on sale outside Japan. It's called the Kenwood 'Media Keg'. It holds 10GB (my phone can hold 8GB, possibly even 12GB in the near future). It weighs twice as much as the Nano and, at 271 squid, is nearly twice the price too. I'd say all … Continue reading The Keg.
I recently had my attention drawn to a rebrand of a smallish City-based financial IT company. It has expanded quite quickly over the past few years and has undergone some radical reorganisation and so - probably rightly - decided the time had come for a fresh lick of paint on the brand to make these … Continue reading When the brand just doesn’t add up