Four-dimensional social media analysis (no, really)

Quadrants. Marketers love 'em. Actually, I like them too. I like the way you can draw two axes and plot things on them, and get an instant idea of often quite complex issues. I've been using this approach quite a lot recently to plot social media. There are many, many things you can measure once … Continue reading Four-dimensional social media analysis (no, really)


Data, you need

This is a cross-post from Ranieri Communications... Have you seen Particle Fever yet? If not, you should. There’s a seminal moment when, on achieving collision, a Cern star states triumphantly: “We have data.” It’s the point at which the theorists craned their necks eager to see what the experimentalists could actually prove. Suddenly, this wasn’t … Continue reading Data, you need