Let's be honest: as with any service, there is uncertainty involved in copywriting, especially when it's for a new client. It's your job, as a copywriter, to take control and remove this. The uncertainty is inevitable, and applies to both sides. At the client end, if they've never worked with you, or perhaps even with … Continue reading Long copy brief? Short copy brief? It’s your responsibility.
Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the … Continue reading Flanged bananas. Or: how to write a press release that works online too.
A recent post by Mark Ragan reminded me of a post I've had swirling around in my brain recently. His post is pretty bang on the money - of course he's right that, as a general principle, we shouldn't use jargon. But who's 'we'? Who are 'them'? What are I? Well apparently I'm a guru. … Continue reading If you don’t want gurus then don’t call them gurus!
Estimated reading time: 2 minutes So I was going through Epoch PR's numbers (I'm their digital associate and am helping them with their online strategy), and this came up: http://seadna.net/301-redirect-the-seo-way-to-rename-or-move-files-or-folders/ To quote the bit that my Epoch PR search must have picked up: "it takes a straws of in good time always and hard hopped … Continue reading To craunch a marmoset, frothy vomit, and other curiosities
Preamble: Last week I posted my thoughts on SEO, after receiving a stream of great comments on Twitter that I thought were worth sharing. In turn, I'd posted because I was working on a project with a long-term colleague and friend, Steve Meleka. I worked with him at Imagination Technologies at the time we won … Continue reading Guest Post: Steve Meleka of Noble Meleka on SEO
Estimated reading time: 2.5 minutes So today is Wednesday which means I write about... hang on, let me look it up... tum te tum te tum... ah yes, here it is. Social media! Right. Over the past month, in the UK, we've been subjected to the constant advances of politicians throughout the election. Thankfully it's … Continue reading Everyone needs to get out more
Estimated reading time: 2.5 minutes So, today is copywriting. If you want to know what that means, it means that I've decided to try a blogging experiment. I'm going to write to a daily schedule so that on any given day, if you want to tune in, you'll know what to expect. Plus, I make … Continue reading Copywriters can write about anything – but don’t ask them about it next week
So it's a year almost to the day that I went freelance. I only realised when I attended a local country fair, comprising ferret races, dogs herding geese, and cut-price sales of smocks (I only lied about one of those), which I went to the day after deciding I had to go freelance last year … Continue reading It’s been an interesting year
Proof reading is supposed to be a doddle. It's just making sure everything's tickety-boo and stamping it with your big red 'Approved' stamp. No? Actually, no. Not really. Not when you're proofing a 26,000 word document, like I just did today. It's been a while since I did hard-core proofing and it reminded me that … Continue reading Proof reading can be fun!