Long copy brief? Short copy brief? It’s your responsibility.

Let's be honest: as with any service, there is uncertainty involved in copywriting, especially when it's for a new client. It's your job, as a copywriter, to take control and remove this. The uncertainty is inevitable, and applies to both sides. At the client end, if they've never worked with you, or perhaps even with … Continue reading Long copy brief? Short copy brief? It’s your responsibility.

Advertisements