Let's be honest: as with any service, there is uncertainty involved in copywriting, especially when it's for a new client. It's your job, as a copywriter, to take control and remove this. The uncertainty is inevitable, and applies to both sides. At the client end, if they've never worked with you, or perhaps even with … Continue reading Long copy brief? Short copy brief? It’s your responsibility.
So I'm getting back into RSS browsing. I dropped it when Google Reader died, thinking that Twitter was really the only game in town for monitoring. But there's a difference. Twitter is really, really fast and for that reason, I tend to use it for quickly getting an idea of what's going on. I might … Continue reading From search to site through what you say
There are many takes on the marketing funnel. They go from simple - Awareness, Interest, Desire, Action, the classic AIDA model - to very complicated. Some people swear by them. Others swear at them. Still others think the funnel is actually banana-shaped. Not really, I just couldn't resist putting that in. The idea is that … Continue reading Nail your content strategy with the marketing funnel
My previous post was just a bookmark, but it tied very neatly into the challenge all my clients face: how to source good, compelling content. You say you don't have the time to generate content. The blunt response is: face it, your job just changed. You have to make the time because, as the current … Continue reading How to get around the content problem
They're all ways of linking, true. They're all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? "I find what you have to say interesting, and I'd like to know more." This probably strikes you as blindingly obvious, but … Continue reading What do subscribe, like and follow have in common?