A colleague of mine used to work with military PR. Before this all flared up, I was told, at first hand, that really their PR operations are not staffed by PR people, or indeed by anyone with any solid knowledge of the media. They're staffed by ex-military. Many would argue that the best people to send messages out would … Continue reading Military PR is run with military precision. That is why it fails.
From the hurly-burly of the media come three noteworthy stories. Firstly, Skoda, purveyor of one-time jokes on four wheels. "What do you call a skip with a roof?" "A Skoda". Over the past ten years they've made a remarkable three-point turn, becoming the badge of choice for cunning consumers who know they're essentially getting a VW but … Continue reading Skoda, nepotism, and cheese