From the hurly-burly of the media come three noteworthy stories. Firstly, Skoda, purveyor of one-time jokes on four wheels. "What do you call a skip with a roof?" "A Skoda". Over the past ten years they've made a remarkable three-point turn, becoming the badge of choice for cunning consumers who know they're essentially getting a VW but … Continue reading Skoda, nepotism, and cheese
This morning I was walking to work through Bayswater listening to Today on my mobile phone's radio (a very neat little Sony Ericsson K750, well worth investigating btw). They were discussing David Cameron's potentially risky strategy of placing himself at the forefront of the environmental issue. Suddenly, who should cycle past me but the man himself, complete … Continue reading David Cameron could be The Real Thing
So the world's smallest hard disk-based MP3 player goes on sale outside Japan. It's called the Kenwood 'Media Keg'. It holds 10GB (my phone can hold 8GB, possibly even 12GB in the near future). It weighs twice as much as the Nano and, at 271 squid, is nearly twice the price too. I'd say all … Continue reading The Keg.
I recently had my attention drawn to a rebrand of a smallish City-based financial IT company. It has expanded quite quickly over the past few years and has undergone some radical reorganisation and so - probably rightly - decided the time had come for a fresh lick of paint on the brand to make these … Continue reading When the brand just doesn’t add up