I couldn't quite believe my eyes. A couple of days ago, a PR agency was being castigated for calling itself 'Strange Fruit PR'. I knew the name was familiar but couldn't quite pinpoint it. Was it something to do with 'Oranges Aren't The Only Fruit'? In what way was that controversial? Then I realised. Oh … Continue reading What’s in a name? Everything.
So today, for the third time, I find myself chasing major companies for money after the 30-day period on my invoice has expired. I do wonder what would have happened if I hadn't kept my records in order. Would I ever have been paid? Or would the invoice be expedited/dormanted/deleted, or lost behind a filing … Continue reading Accountants are part of the brand too
Today I took a look at some more 'techy' posts and came across this on Google Blogoscoped: If the user interface ain’t broken, don’t fix it... but fixing, Google did, and recently released a new YouTube player that is breaking some of the “learned” interface. Absolutely Goddamned right. I spent about six years owning the … Continue reading If it ain’t broke don’t fix it
It's easy to overlook the search terms people use to find your blog. But instead of discarding the 'weird' entries, take another look: you might pick up on an emerging trend. Often, when looking through the search engine terms that have been used to find this blog, I'm confused. Why are so many people looking for information … Continue reading Sieving through the mud to find gold
This morning, on Today - yes, I listen to it a lot on the way into work - I heard an interview with some fool who was associated with the London Olympics logo, discussing the possible change to the Barclays 'eagle' logo if it were bought out by Dutch Bank ABN AMRO on account of … Continue reading What was that about logos again?
Add to New PR • Save to del.icio.us • Digg This! Can you just 'relaunch' a website? FG thinks not. There has to be a reason for doing it. I'm in the middle (I hope) of a website relaunch. Where I once was a copywriter, I am now also a web producer and project manager. … Continue reading It’s not just a website
Add to New PR • Save to del.icio.us • Digg This! • Technorati Many years ago I thought how cool it would be if you were to go out with some friends each with a camera strapped to our heads, record an afternoon then to play it back on a split-screen. You'd see what each person … Continue reading Justin.TV – Online all the time.
I don't just receive. Actually, I don't really receive much at all on this blog. But I do give. Subscribe to my feeds and you get a good all-round view of what's happening in the PR, journalism, copywriting and tech blogospheres. I'm not going to tell you exactly how I created these feeds, but what I … Continue reading If you’re interested in Whitehouse and Wolfowitz, you’ll love this.
Everything hangs on your messaging and your brand personality. This doesn't just apply to copywriting. When I take on a new piece of work I insist on going through the copy brief. Some people are brilliant at it, providing me with exactly the right information, mainly because I ask for exactly the right information. Others … Continue reading The heart of everything you do