Blink: it’s The Tipping Point for the Long Tail

It's annoying, and worrying, when theories go pop. Yesterday I mentioned two theories that were influential - or, at least, among people interested in social media - but which have since been debunked. Today, I read about another one, and I recall yet another one that had serious doubt cast over it a while ago. … Continue reading Blink: it’s The Tipping Point for the Long Tail

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So, you want to get into social media?

I've been asked more than once recently "How did you get into social media - because I want to." If you're a wannabe (see right), my topline answer would just be "Do it". I mean, it's all out there, most of it's free, accessible and ubiquitous by definition. But that would be rude. So, off … Continue reading So, you want to get into social media?