Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends

Advertisements

Advertising, PR, sales, marketing: now you see it, now you don’t

People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t

Ghost blogging? It’s going to happen. Get over it already.

source »      The blogosphere is no garden of Eden. We can try to self-regulate, but in so doing we're only exposing our own naïveté.  In the beginning, there was the web.  It was beautiful. It was perceived - and conceived - as a nirvana, a democracy of thought, in which money held no sway. Then, money woke up. … Continue reading Ghost blogging? It’s going to happen. Get over it already.

An Englishman, Scotsman, Irishman and Welshman get into a French car…

... and a Peugeot advertising exec says: Bugger. If the Rugby World Cup pans out according to form, none of those nations will progress to the semis. Perhaps Peugeot should have considered including a Kiwi or a Springbok in its advertising just to spread that bet: Apologies to any readers who actually thought there was going to be a … Continue reading An Englishman, Scotsman, Irishman and Welshman get into a French car…