What are the best tools that help PR practitioners perform to the best of their ability? This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people to know what consumers were sharing about their clients' products. So, I put together … Continue reading The #PRStack Project: Really at the intersection between PR and digital
Content. We're not so much waving in it, as drowning. IDC says that in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information. In 2012 it reached 2.8 zettabytes and IDC now forecasts that we will generate 40 zettabytes (ZB) by 2020. Of course, that's not all human-readable data but I've been looking around … Continue reading Paper.li – content aggregation for the easily frightened
I couldn't quite believe my eyes. A couple of days ago, a PR agency was being castigated for calling itself 'Strange Fruit PR'. I knew the name was familiar but couldn't quite pinpoint it. Was it something to do with 'Oranges Aren't The Only Fruit'? In what way was that controversial? Then I realised. Oh … Continue reading What’s in a name? Everything.
So it's been a very long time since I blogged. The main reason is that I've been getting to grips with mobile advertising for the past nine months - long enough to have a baby, or two-fifths of a baby elephant - and aligning Adfonic's communications channels. One key project has involved 'classic' social media: … Continue reading What will happen come Twittergeddon?
BlogPulse has no pulse So I was playing around with dashboards and the like yesterday - as one does - and noticed that BlogPulse has disappeared. BlogPulse was not the greatest blog search engine around, but it was the only one offering anything like useable charts. So, given that Technorati charts disappeared years ago (although … Continue reading The old web is dying and I’m not sure I like the new one
It seems to be a bit of a watershed for social media sites right now. Google+ is nibbling away at Facebook, which itself might be about to undergo radical change. Delicious has introduced a new look and feel that hasn't been entirely well received. Social Mention disappeared for a short while, making us realise how … Continue reading And now Tweetcloud.com is gone?
Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the … Continue reading Flanged bananas. Or: how to write a press release that works online too.
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help - which is what I'm hoping will happen with the 'Have I Been Penalized' campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and … Continue reading Want PR? Been Penalized by Google? Then lead a campaign.