So I'm getting back into RSS browsing. I dropped it when Google Reader died, thinking that Twitter was really the only game in town for monitoring. But there's a difference. Twitter is really, really fast and for that reason, I tend to use it for quickly getting an idea of what's going on. I might … Continue reading From search to site through what you say
There are many takes on the marketing funnel. They go from simple - Awareness, Interest, Desire, Action, the classic AIDA model - to very complicated. Some people swear by them. Others swear at them. Still others think the funnel is actually banana-shaped. Not really, I just couldn't resist putting that in. The idea is that … Continue reading Nail your content strategy with the marketing funnel
Right. So, the past few years has seen a lot of water under a lot of bridges. I've been a social media consultant. I've been a copywriter. I've been a marketing manager, PR manager, social media manager and content creator all at the same time. I've watched c-beams glitter in the dark near the Tannhäuser Gate. … Continue reading Time to saddle up again: Brandinnnnnng
via socialmediatoday.com This is not a surprise. The actual blog post, while written in the smallest imaginable typeface, is also pretty good, with the biggest barriers listed. Guess what the number one barrier is...? Posted via email from Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant.
People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help - which is what I'm hoping will happen with the 'Have I Been Penalized' campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and … Continue reading Want PR? Been Penalized by Google? Then lead a campaign.
I work a lot with PR agencies, on big, corporate accounts. Together we go through sophisticated strategies, editorial calendars, brainstorming, measurement and so on, and slowly we help these great leviathans become more agile and approachable through communications. But sometimes I see something and it's so different from my day-to-day work that it reminds me … Continue reading “It’s called integrity, personality, you know. You’ve got something to say, you just stand up for your ground and say what you think. And that’s that.”
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011
So while I have my blogging head on - hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign - I thought I'd jot down my thoughts on the state of the social media nation for the coming year. It's not all good. Here we go... Confidence will go down … Continue reading 2011 social media predictions