via blogs.forrester.com I'm a big fan of what Forrester say and do. Increasingly I'm coming to realise that social media is closely allied to culture change - that is, people need to change their ways of thinking about communication, and they need to do it from the inside out. It's pointless trying to get communications … Continue reading Avoid The 70% Failure Rate Of Change Management Initiatives | Forrester Blogs
via socialmediaexaminer.com Everyone needs apps, and not just mobile developers. If you've moved beyond the basic Facebook offerings, or think you might be about to evolve, then you should be considering some of the extremely useful apps out there. One word of warning: when you use them, they can reap data from your account. But … Continue reading Top 75 Apps for Enhancing Your Facebook Page | Social Media Examiner
via socialmediatoday.com This is not a surprise. The actual blog post, while written in the smallest imaginable typeface, is also pretty good, with the biggest barriers listed. Guess what the number one barrier is...? Posted via email from Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant.
I've been thinking a lot recently about how best to work with clients. It strikes me that this is a process that should, at the end, have a client who knows about social media, and can talk about it and use it with confidence. This is important: clients can smell fear at a hundred paces, … Continue reading Models for working with social media: what works, what sort of works, and what really doesn’t
Social media has done a lot of companies a lot of good as well as seen the odd one or two go into meltdown. There are some excellent examples of very good practice out there and here we highlight – in no particular order – 50 of the best via bizgene.com Lists are a great … Continue reading 50 best UK company Twitter feeds | BizGene
via bitrebels.com Sometimes it's good to step back and take a broad overview of what's going on. Other times, it's good to drill right down and become ever so slightly obsessive about one tiny aspect of social media. That's what Diana Adams has done, and come up with some interesting - and surprising - figures … Continue reading The Surprising Discovery About Twitter Retweets | Bit Rebels
"We don't have any competitors." "What we do is completely unique." "No one does quite what we do." I hear this a lot. At first, I believed people when they said it. But not any more. It doesn't matter whether I'm working as a copywriter or a social media 'thing', it's my job to figure … Continue reading You have no competitors? Really?
In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous emails, rather than real data. As someone who could put the anal in analytics, I think that's … Continue reading How to use Google Analytics to find the best time to send emails | Econsultancy
They're all ways of linking, true. They're all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? "I find what you have to say interesting, and I'd like to know more." This probably strikes you as blindingly obvious, but … Continue reading What do subscribe, like and follow have in common?