Avoid The 70% Failure Rate Of Change Management Initiatives | Forrester Blogs

via blogs.forrester.com I'm a big fan of what Forrester say and do. Increasingly I'm coming to realise that social media is closely allied to culture change - that is, people need to change their ways of thinking about communication, and they need to do it from the inside out. It's pointless trying to get communications … Continue reading Avoid The 70% Failure Rate Of Change Management Initiatives | Forrester Blogs

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Top 75 Apps for Enhancing Your Facebook Page | Social Media Examiner

via socialmediaexaminer.com Everyone needs apps, and not just mobile developers. If you've moved beyond the basic Facebook offerings, or think you might be about to evolve, then you should be considering some of the extremely useful apps out there. One word of warning: when you use them, they can reap data from your account. But … Continue reading Top 75 Apps for Enhancing Your Facebook Page | Social Media Examiner

Models for working with social media: what works, what sort of works, and what really doesn’t

I've been thinking a lot recently about how best to work with clients. It strikes me that this is a process that should, at the end, have a client who knows about social media, and can talk about it and use it with confidence. This is important: clients can smell fear at a hundred paces, … Continue reading Models for working with social media: what works, what sort of works, and what really doesn’t

The Surprising Discovery About Twitter Retweets | Bit Rebels

via bitrebels.com Sometimes it's good to step back and take a broad overview of what's going on. Other times, it's good to drill right down and become ever so slightly obsessive about one tiny aspect of social media. That's what Diana Adams has done, and come up with some interesting - and surprising - figures … Continue reading The Surprising Discovery About Twitter Retweets | Bit Rebels

How to use Google Analytics to find the best time to send emails | Econsultancy

In my experience, the day of the week and hour of the day at which marketing emails are sent is often based on little more than the gut feeling of the email marketer and the performance of previous emails, rather than real data.  As someone who could put the anal in analytics, I think that's … Continue reading How to use Google Analytics to find the best time to send emails | Econsultancy