2012 social media predictions: Part One

No, that doesn't mean I'm going to list over two thousand predictions for social media. If I did, however, I would be almost certain to get some of it right. Instead, I'm going to list my predictions for the year ahead. Which means I'll probably get most of it wrong. However, just to lend some … Continue reading 2012 social media predictions: Part One

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If Your Team Hates Blogging, You Need A New Team

My friend Steve Farnsworth recently shared a link to some tips from Matt Ceniceros at Applied Materials about how to encourage blog posts from team members who hate blogging. Something about that concept got me thinking. It wasn’t encouraging team members to blog, as that’s critical for all organizations seeking to embrace the notion that … Continue reading If Your Team Hates Blogging, You Need A New Team

3 Ways to Improve Your Company’s Social Media Architecture

via mashable.com This is pretty good, from my ex-employer Fleishman Hillard. Everyone likes graphics because they (usually) make things clearer. In this one, anything big and green in the centre is good, because it's a nice, living social media presence. Anything red is bad, because it's dead. The FH solution is simply to delete the … Continue reading 3 Ways to Improve Your Company’s Social Media Architecture

Facebook’s F8 changes: a slight case of oversharing? | Econsultancy

Facebook is renowned for rolling out new platform changes at a moment’s notice, but if early buzz is to be believed, this Thursday’s F8 developer conference will offer something a little bit special. Major changes are expected that could fundamentally reshape the way content is found and shared on the world’s largest social network. Will … Continue reading Facebook’s F8 changes: a slight case of oversharing? | Econsultancy

Gamers solve puzzle in 3 weeks that stumped scientists for a decade

This is only the first time that online gamers have figured out the solution to a complex scientific problem. Foldit co-creator Seth Cooper said that their spatial reasoning skills allowed gamers to succeed where powerful computers had failed before and expressed hope that their game, and others like it, would lead to many such accomplishments … Continue reading Gamers solve puzzle in 3 weeks that stumped scientists for a decade

The ROI of Social Media: 10 Case Studies – TNW Social Media

The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the … Continue reading The ROI of Social Media: 10 Case Studies – TNW Social Media

I was Google’s 59th employee and first marketing director. Ask me anything.

Larry and Sergey really believe they can transform the world with technology that makes things work better, beginning with a better way to find information when you need it. That information is not restricted to text found on web pages. I believe they won't be satisfied until everyone has a brain implant that augments their … Continue reading I was Google’s 59th employee and first marketing director. Ask me anything.