So it's been a very long time since I blogged. The main reason is that I've been getting to grips with mobile advertising for the past nine months - long enough to have a baby, or two-fifths of a baby elephant - and aligning Adfonic's communications channels. One key project has involved 'classic' social media: … Continue reading What will happen come Twittergeddon?
BlogPulse has no pulse So I was playing around with dashboards and the like yesterday - as one does - and noticed that BlogPulse has disappeared. BlogPulse was not the greatest blog search engine around, but it was the only one offering anything like useable charts. So, given that Technorati charts disappeared years ago (although … Continue reading The old web is dying and I’m not sure I like the new one
Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say 'pretty good', I mean it's not without its faults. It doesn't do real phrasal searches - that is, a search for "Brendan Cooper" in quotes will give results with just "Brendan" and "Cooper" in them, which is … Continue reading Whither Social Mention?
Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help - which is what I'm hoping will happen with the 'Have I Been Penalized' campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and … Continue reading Want PR? Been Penalized by Google? Then lead a campaign.
So today, on Today on Radio 4, and the front page of the Guardian, and on the BBC, and probably everywhere else, is the story of Facebook, Google, and a PR company that I'm not going to continue to kick (because I don't like kicking PR agencies). That is, Facebook's agency allegedly trying place smear … Continue reading Facebook and Google: if you can’t do the time…
We're living in a strange world right now. We're sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they're saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched … Continue reading If you want to understand social media, do it when there’s a big TV event happening
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011
In the 18 months since I went freelance, I've spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media … Continue reading Social media? I wouldn’t bother.
This morning I took a quick look at what people were saying on the UK Election Social Media Dashboard. I noticed a few spikes on Twitter for George Osborne. This was strange. Osborne hasn't figured particularly highly so far, and when he has, it's been associated with spikes for his contemporaries Darling and Cable. So … Continue reading Who are: @frosty_snow, @geoff_bronson, @gavin_henderson, @peter_bently?