Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011
So while I have my blogging head on - hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign - I thought I'd jot down my thoughts on the state of the social media nation for the coming year. It's not all good. Here we go... Confidence will go down … Continue reading 2011 social media predictions
In the 18 months since I went freelance, I've spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media … Continue reading Social media? I wouldn’t bother.
Estimated reading time: 2.5 minutes So today is Wednesday which means I write about... hang on, let me look it up... tum te tum te tum... ah yes, here it is. Social media! Right. Over the past month, in the UK, we've been subjected to the constant advances of politicians throughout the election. Thankfully it's … Continue reading Everyone needs to get out more
There are plenty of posts out there about how bad some email pitches can be. I generally don't like to accentuate the negative but today I received two pitches that both ably demonstrated one poor aspect of pitching: personalisation. The first pitch of the day came into my inbox pretty much demanding that I look … Continue reading Online outreach needs to be more touchy-feely, less reachy-outy
I'm the digital associate at Epoch PR, until recently CMP Communications. It's going great so far - we've won business together and they're a lovely bunch of people with some brilliant ideas. But I didn't realise how brilliant until I attended one of their Hothouse lunches recently. Hothouse is the name they give to their … Continue reading Epoch’s Hothouse is hot!
So the Jackenhacks came and went. I met lots of nice people, notably Giles from Realwire who lives just down the road from me, and who I bumped into at the train station. I met Melanie from Fake Plastic Noodles who was very lovely and chatty, the inimitable Wadds, Michael Litman (colleague of my ex-colleague … Continue reading Just about wraps it up for the Jackenhacks
It's very probably true to say that Afghanistan is in a bit of a mess. This isn't helped, however, when I hear people on the radio say things like "The strategy was to get the Taliban out." That's not a strategy. It's an objective. And it probably isn't even an objective because I doubt it's … Continue reading Strajectics? Obtagies? How about tacstratives?
Today, two seemingly unrelated but actually very similar discoveries: socialmention is offering sentiment analysis among other metrics; and SpinVox uses people to transcribe messages. Humans as machines First, the second. SpinVox.They offer voice-to-text conversion which is something of a holy grail for computing, and given my past interest in AI, I found the proposition fascinating. … Continue reading Humans do it better – but do they scale?