The #PRStack Project: Really at the intersection between PR and digital

What are the best tools that help PR practitioners perform to the best of their ability? This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people to know what consumers were sharing about their clients' products. So, I put together … Continue reading The #PRStack Project: Really at the intersection between PR and digital

Advertisements

I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

So it was with considerable mirth that I read Gorkana's latest blockbusting news - that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it's news to Gorkana … Continue reading I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends

Advertising, PR, sales, marketing: now you see it, now you don’t

People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t

Podcasts pay

So, I'm falling in love with my HTC Wildfire, not least because it's re-opened the world of podcasts. My old PC is now downloading them and wirelessly throwing them across to the phone, as well as downloading web intelligence for clients, and helping to cure cancer and find aliens via distributed computing. Fab. Anyway, what … Continue reading Podcasts pay

Want PR? Been Penalized by Google? Then lead a campaign.

Campaigns are an often-overlooked weapon in the PR arsenal. And, when conducted properly, social media can really, really help - which is what I'm hoping will happen with the 'Have I Been Penalized' campaign. I spent some of my most creative, exciting and formative years working with Dr. Marc Pinter-Krainer on the Sharepages.com website and … Continue reading Want PR? Been Penalized by Google? Then lead a campaign.