Content. We’re not so much waving in it, as drowning. IDC says that in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information. In 2012 it reached 2.8 zettabytes and IDC now forecasts that we will generate 40 zettabytes (ZB) by 2020.
Of course, that’s not all human-readable data but I’ve been looking around for those kind of figures and it seems we’ve given up on calculating the size of the blogosphere, Twitterverse or any other social media-verse-osphere in any meaningful way.
So let’s forget about quantifying data. How do you feeeeeeeeel about it?
Personally, I feel overwhelmed a lot of the time. Google Reader was great for grabbing a ton of feeds and filtering the wheat from the chaff. It closed. Yahoo Pipes does something similar but has a steep learning curve and is a bit flaky.
TweetDeck was the answer, I thought, with its persistent filters. And as I wrote recently, Feed.ly is starting to pique my interest in RSS again because it’s a better way of actually finding out what people are writing about, properly, rather than just sharing.
But it’s still all a bit, well, panic-inducing. I dip into TweetDeck and have a nibble but hop away quite quickly again like a tiny frightened rabbit. Feed.ly, while more relaxing, can also scare the faint of heart, especially with its title-only layout. There are magazine-type apps such as Flipboard, which recently expanded into the web(osphere) and Google Newsstand. This seemed a way forward, by presenting items in a neat, concise layout but try as I might, I never really managed to get them quite how I wanted them.
At its simplest and most effective, you just plug your Twitter feed into it, which creates a publication based on the most shared content, that was shared by the most influential people. So it’s almost a Twitter ‘expander’, taking the most relevant tweets and expanding them back into full articles. You can go much deeper into different sources of content, filters, customisation and so on, but at the basic level it works marvellously well.
I’ve been using it for quite some time, ever since Neville Hobson’s version cited me as contributing to his daily publication. I used it to help promote Byyd (recently reactivated I see) and am currently helping LoopMe with it too. Oh, and I’m also using it myself, obviously.
However, forget about sharing for a second. My publication is actually really useful to me. This is because it represents something of an amazing intersection between the people I want to follow, and the content I want to read.
What I really like about this approach is that I get an email in my inbox each morning telling me that the new edition’s ready. I go and take a look, and there it is: my magazine, with the most interesting articles that I really need to read. Not columns of content or masses of titles. Just the top, say, four or five articles distilled for my pleasure.
So forget about building feeds or creating lists, or scanning vast swathes of information rolling in front of your eyes like so many fruit machines. Just start up a Paper.li publication, plug your Twitter timeline into it, tweak it a little with filters, and away you go. If it’s not quite right, tweak it again a few more times and you’ll soon have your own, simple, relevant daily digest.
I think the next radical step in Paper.li’s evolution is going to be some sort of unique delivery system. I see a great opportunity to offer the magazine in, say, a PDF format so that people can print a hard copy. Or, how about this: a centralised printing facility that not only prints but delivers, maybe via third-party agents that specialise in news, with franchises based in local communities offering a valuable source of local employment. It might catch on…