Content. We're not so much waving in it, as drowning. IDC says that in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information. In 2012 it reached 2.8 zettabytes and IDC now forecasts that we will generate 40 zettabytes (ZB) by 2020. Of course, that's not all human-readable data but I've been looking around … Continue reading Paper.li – content aggregation for the easily frightened
Quadrants. Marketers love 'em. Actually, I like them too. I like the way you can draw two axes and plot things on them, and get an instant idea of often quite complex issues. I've been using this approach quite a lot recently to plot social media. There are many, many things you can measure once … Continue reading Four-dimensional social media analysis (no, really)
This is a cross-post from Ranieri Communications... Have you seen Particle Fever yet? If not, you should. There’s a seminal moment when, on achieving collision, a Cern star states triumphantly: “We have data.” It’s the point at which the theorists craned their necks eager to see what the experimentalists could actually prove. Suddenly, this wasn’t … Continue reading Data, you need
So it's been a very long time since I blogged. The main reason is that I've been getting to grips with mobile advertising for the past nine months - long enough to have a baby, or two-fifths of a baby elephant - and aligning Adfonic's communications channels. One key project has involved 'classic' social media: … Continue reading What will happen come Twittergeddon?
BlogPulse has no pulse So I was playing around with dashboards and the like yesterday - as one does - and noticed that BlogPulse has disappeared. BlogPulse was not the greatest blog search engine around, but it was the only one offering anything like useable charts. So, given that Technorati charts disappeared years ago (although … Continue reading The old web is dying and I’m not sure I like the new one
Social Mention is a pretty good social media aggregator. Think Google, but for social media. When I say 'pretty good', I mean it's not without its faults. It doesn't do real phrasal searches - that is, a search for "Brendan Cooper" in quotes will give results with just "Brendan" and "Cooper" in them, which is … Continue reading Whither Social Mention?
I'll be straight up: I like Netvibes. I've used it a lot in the past because I think it's such a great solution to the problem of monitoring across the social mediascape. So it's hurting me pretty badly now that it doesn't work for me any more. That is, just me. As in, me personally. It's … Continue reading Netvibes and me just don’t get along any more
We're living in a strange world right now. We're sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they're saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched … Continue reading If you want to understand social media, do it when there’s a big TV event happening
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011