Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends
People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t
We're living in a strange world right now. We're sort of at a tipping point between broadcast and broadcomment, where we can watch what millions of other people are watching, while at the same time see what they're saying. This was brought home to me during the Prime Ministerial debates in the UK. I watched … Continue reading If you want to understand social media, do it when there’s a big TV event happening
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011
So the news is out. Yahoo have screwed up. They're closing Delicious. I don't even need to include a link here - just go out and look for mentions of it right now and you'll see the news. This is A Big Thing. It throws up all sorts of substantial issues, not least among which … Continue reading Goodbye Delicious, hello… what?
Two people walk into a room. They both claim to have the definitive ranking for Twitter influencers for your area of interest. One uses Klout, the other, WeFollow. And guess what? Their results differ, in some cases quite wildly. Which do you believe? Let's multiply the problem. Imagine you're dealing not just with two people … Continue reading Twitter influence: who do you believe?
In the 18 months since I went freelance, I've spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media … Continue reading Social media? I wouldn’t bother.
All too often businesses are attending conferences like this and come away thinking they need to ‘do’ social media. Which to them means a Facebook page or Twitter profile. 6 months down the line they normally start asking where the ROI is. This is when they come to Brad and ask him to ‘measure’ social … Continue reading Brad Little looks at the value of social media | Social Collective
twInfluence is a simple tool for measuring the combined influence of twitterers and their followers, with a few social network statistics thrown in as bonus. We know that "A-List" Twitterers like Scoble, LeoLaporte, and BarackObama have a lot of influence on Twitter, because they have tens of thousands of followers. However, social network analysis teaches … Continue reading Twinfluence – Twitter Influence Analyzer