Nail your content strategy with the marketing funnel

There are many takes on the marketing funnel. They go from simple - Awareness, Interest, Desire, Action, the classic AIDA model - to very complicated. Some people swear by them. Others swear at them. Still others think the funnel is actually banana-shaped. Not really, I just couldn't resist putting that in. The idea is that … Continue reading Nail your content strategy with the marketing funnel

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Four-dimensional social media analysis (no, really)

Quadrants. Marketers love 'em. Actually, I like them too. I like the way you can draw two axes and plot things on them, and get an instant idea of often quite complex issues. I've been using this approach quite a lot recently to plot social media. There are many, many things you can measure once … Continue reading Four-dimensional social media analysis (no, really)

I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

So it was with considerable mirth that I read Gorkana's latest blockbusting news - that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it's news to Gorkana … Continue reading I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.

What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition

As I deleted my 100th electronic Christmas card, all I felt was annoyance -- rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or … Continue reading What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition

Which are the most important social media metrics? (Hint: they’re nothing to do with social media)

I could write a book on this one. But there's little point because a) I don't have time to write a book, and b) other people have already written them. So, I'll be brief, not least because this is a blog post and not a book: the most important social media metrics are nothing to … Continue reading Which are the most important social media metrics? (Hint: they’re nothing to do with social media)

Ranking top UK PR blogs using social network analysis | Much ado about nowt

via timhoang.wordpress.com I've been playing around with NodeXL recently and found it quite an eye-opener. It's a free social network analysis plug-in/add-on/strap-on/whatever for Excel and whereas I've known about social network analysis for a while, I've never really looked into it deeply. Tim Hoang was the 'new Brendan' at Porter Novelli and I've read this … Continue reading Ranking top UK PR blogs using social network analysis | Much ado about nowt

Hans Rosling shows the best stats you’ve ever seen | Video on TED.com

You've never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called "developing world. via ted.com Sometimes I think TED is all about going 'wow' a lot with little real significance (as in: it's easy to go 'wow' at someone moving pictures around … Continue reading Hans Rosling shows the best stats you’ve ever seen | Video on TED.com