“It’s called integrity, personality, you know. You’ve got something to say, you just stand up for your ground and say what you think. And that’s that.”

I work a lot with PR agencies, on big, corporate accounts. Together we go through sophisticated strategies, editorial calendars, brainstorming, measurement and so on, and slowly we help these great leviathans become more agile and approachable through communications. But sometimes I see something and it's so different from my day-to-day work that it reminds me … Continue reading “It’s called integrity, personality, you know. You’ve got something to say, you just stand up for your ground and say what you think. And that’s that.”

Advertisements

Aggregated predictions: what really will happen with social media in 2011

Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011

Brad Little looks at the value of social media | Social Collective

All too often businesses are attending conferences like this and come away thinking they need to ‘do’ social media. Which to them means a Facebook page or Twitter profile. 6 months down the line they normally start asking where the ROI is. This is when they come to Brad and ask him to ‘measure’ social … Continue reading Brad Little looks at the value of social media | Social Collective

The Importance of Storytelling in Marketing | Rocket Watcher Product Marketing for Startups

via rocketwatcher.com My favourite bit from this: "Sometimes I think it’s because smaller companies are afraid that storytelling will come across as unprofessional or they don’t think the it’s appropriate to tell them in anything other than a face to face meeting." Dead right. I find this too. I want companies to start creating their … Continue reading The Importance of Storytelling in Marketing | Rocket Watcher Product Marketing for Startups

Learning social media from school-aged users | Social media agency London | FreshNetworks blog

As part of work we are doing at FreshNetworks in the education sector, I recently ran a brainstorming session with a group of 11-15 year old students and their teachers. We were exploring and testing some ideas we have been working on, but also looking at their use of social media and social networks. These … Continue reading Learning social media from school-aged users | Social media agency London | FreshNetworks blog