Copywriters can write about anything – but don’t ask them about it next week

Estimated reading time: 2.5 minutes So, today is copywriting. If you want to know what that means, it means that I've decided to try a blogging experiment. I'm going to write to a daily schedule so that on any given day, if you want to tune in, you'll know what to expect. Plus, I make … Continue reading Copywriters can write about anything – but don’t ask them about it next week

Advertisements

Good grief, I’m one of the smartest people in social media!

This is according to Smarter Social Media. They've been through lots of people and apparently I'm one of the top 100. I find this astonishing, particularly as I've pretty much stopped blogging recently. As is often the case, they've been a bit coy about their criteria. Is it bean-counting? Is it ubiquity? Or do they … Continue reading Good grief, I’m one of the smartest people in social media!

It’s hell, but necessary hell. How to keep track of freelancing projects.

Management. Administration. Bureaucracy. I hate it. But I have to do it. And actually, in a decidedly perverse way, Google Docs is helping me hate it a bit less every day. I once worked for a time as a designer. I quite liked being protected from the hard-nosed business of, well, business. Our sales team … Continue reading It’s hell, but necessary hell. How to keep track of freelancing projects.

The PR Friendly Index is no longer about PR. Is PR even about PR any more?

I've been doing a lot of thinking about the PR Friendly Index recently. Given that I'm not working in social media exclusively any more, it's a pain in the arse to maintain and other indexes do this better (and keep getting better too), I've been thinking of scrapping it. However, before doing so, I thought … Continue reading The PR Friendly Index is no longer about PR. Is PR even about PR any more?