People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t
They're all ways of linking, true. They're all different words for linking on blogs, YouTube, Facebook, Twitter and so on. Also true. But they all mean the same thing. And that thing is? "I find what you have to say interesting, and I'd like to know more." This probably strikes you as blindingly obvious, but … Continue reading What do subscribe, like and follow have in common?
A recent post by Mark Ragan reminded me of a post I've had swirling around in my brain recently. His post is pretty bang on the money - of course he's right that, as a general principle, we shouldn't use jargon. But who's 'we'? Who are 'them'? What are I? Well apparently I'm a guru. … Continue reading If you don’t want gurus then don’t call them gurus!
Around Christmas-time I was foolish enough to list my social media predictions. They were a combination of 'more of this, less of that, same of the other', and you can still read it if you're foolish enough to base an entire year that hasn't happened on the ramblings of one poor gangrel creature. Fortunately I … Continue reading Aggregated predictions: what really will happen with social media in 2011
So while I have my blogging head on - hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign - I thought I'd jot down my thoughts on the state of the social media nation for the coming year. It's not all good. Here we go... Confidence will go down … Continue reading 2011 social media predictions
Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I'm writing for myself - that is, when I had time for 'recreational writing', or even blogging for that matter - I tend to procrastinate. I sit in front of the monitor surrounded by … Continue reading The Universal Process™. Or: the Gartner Hype Cycle of Life
Today I actually used Facebook for something. My partner wanted to find women's networking groups online, and I suggested Facebook. Of course, she didn't listen to me so I decided to have a look myself. Immediately, I came up against a problem. I wanted to search for groups in London, but couldn't find an easy … Continue reading Advanced Search: Facebook gets it slightly wrong again
Preamble: Last week I posted my thoughts on SEO, after receiving a stream of great comments on Twitter that I thought were worth sharing. In turn, I'd posted because I was working on a project with a long-term colleague and friend, Steve Meleka. I worked with him at Imagination Technologies at the time we won … Continue reading Guest Post: Steve Meleka of Noble Meleka on SEO
Estimated reading time: 2.5 minutes So today is Wednesday which means I write about... hang on, let me look it up... tum te tum te tum... ah yes, here it is. Social media! Right. Over the past month, in the UK, we've been subjected to the constant advances of politicians throughout the election. Thankfully it's … Continue reading Everyone needs to get out more