So it's a year almost to the day that I went freelance. I only realised when I attended a local country fair, comprising ferret races, dogs herding geese, and cut-price sales of smocks (I only lied about one of those), which I went to the day after deciding I had to go freelance last year … Continue reading It’s been an interesting year
Proof reading is supposed to be a doddle. It's just making sure everything's tickety-boo and stamping it with your big red 'Approved' stamp. No? Actually, no. Not really. Not when you're proofing a 26,000 word document, like I just did today. It's been a while since I did hard-core proofing and it reminded me that … Continue reading Proof reading can be fun!
This is according to Smarter Social Media. They've been through lots of people and apparently I'm one of the top 100. I find this astonishing, particularly as I've pretty much stopped blogging recently. As is often the case, they've been a bit coy about their criteria. Is it bean-counting? Is it ubiquity? Or do they … Continue reading Good grief, I’m one of the smartest people in social media!
Do you flag? I do sometimes. Here are some suggested fixes... Working freelance, you get to work from home. It's nice. No commutes. No annoying people. Peace. Control. I work in an annexe - a fully functional, separate building from my house, complete with shower, toilet and storage space - so on a good day … Continue reading Five top tips for flagging freelancers
... I was a copywriter. Then I became a social media planner. Then I became a digital PR senior account manager. Then I was a social media strategist. Then I decided to jack it all in and become a copywriter again. Now, I'm finding I'm sort of all of those at the same time. Confusing, … Continue reading Once upon a time…
The nice people at Communication Director recently asked me to comment on a European government initiative called TH!NK. The TH!NK idea was worthy: that social media can be used to engage people more in the democratic process. However, the more I looked into it, the less successful it seemed. So, I said so. I just … Continue reading Communication Director: Was I too harsh?
Management. Administration. Bureaucracy. I hate it. But I have to do it. And actually, in a decidedly perverse way, Google Docs is helping me hate it a bit less every day. I once worked for a time as a designer. I quite liked being protected from the hard-nosed business of, well, business. Our sales team … Continue reading It’s hell, but necessary hell. How to keep track of freelancing projects.
The communications world never ceases to amaze me. The very people who put together amazing programmes for clients seem unable to do this for themselves. Perhaps this is why they get such a bad rap. The 'PR is crap' meme circulates the web every few months, as does the 'Advertising is dead' meme. Maybe they … Continue reading Words that make you go ‘Grrrrr’
Being freelance is good. You get to have interesting conversations with people at the top of their game, often accompanied by coffee and nice biscuits. You walk away from the meeting feeling fresh, galvanised and optimistic. And so you should: you pitched for and landed another deal, and can look forward to another week or … Continue reading Freelancers have feelings too. Oh, and we need the money.