Long copy brief? Short copy brief? It’s your responsibility.

Let's be honest: as with any service, there is uncertainty involved in copywriting, especially when it's for a new client. It's your job, as a copywriter, to take control and remove this. The uncertainty is inevitable, and applies to both sides. At the client end, if they've never worked with you, or perhaps even with … Continue reading Long copy brief? Short copy brief? It’s your responsibility.

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Gotta love cloud storage

I've never lost any data. Ever. Actually, I tell a lie. I once lost ALL my data. I was recklessly drinking some Becks beer while doing some file management and somehow managed to delete everything from a drive that didn't have the trash can activated. Thirty rather desperate (and suddenly sober) minutes later, I'd downloaded … Continue reading Gotta love cloud storage

Flanged bananas. Or: how to write a press release that works online too.

Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the … Continue reading Flanged bananas. Or: how to write a press release that works online too.

The Universal Process™. Or: the Gartner Hype Cycle of Life

Life. Work. Birth. Death. And everything in between. Read on. I wrote some time ago about the process of writing. Unless I'm writing for myself - that is, when I had time for 'recreational writing', or even blogging for that matter - I tend to procrastinate. I sit in front of the monitor surrounded by … Continue reading The Universal Process™. Or: the Gartner Hype Cycle of Life

To craunch a marmoset, frothy vomit, and other curiosities

Estimated reading time: 2 minutes So I was going through Epoch PR's numbers (I'm their digital associate and am helping them with their online strategy), and this came up: http://seadna.net/301-redirect-the-seo-way-to-rename-or-move-files-or-folders/ To quote the bit that my Epoch PR search must have picked up: "it takes a straws of in good time always and hard hopped … Continue reading To craunch a marmoset, frothy vomit, and other curiosities

Copywriters can write about anything – but don’t ask them about it next week

Estimated reading time: 2.5 minutes So, today is copywriting. If you want to know what that means, it means that I've decided to try a blogging experiment. I'm going to write to a daily schedule so that on any given day, if you want to tune in, you'll know what to expect. Plus, I make … Continue reading Copywriters can write about anything – but don’t ask them about it next week