2009 is just a number

When the New Year came around, everyone pitched in with their predictions of what the future holds. Unfortunately, not having broadband throughout this period, I hardly had time to add my thoughts. So, belatedly, and in no particular order, here's what I think: Twitter will become more mainstream. I'm probably late in saying this, but … Continue reading 2009 is just a number


The Greatest Viral Ever – and other assorted examples

What makes a great viral? Firstly, let's be clear: viral is an effect. I've been asked to 'do something viral' in the past, and in explaining this I've had to say that really, anything and everything we do should be viral. That is, it should be a powerful enough message that impels sufficient people to … Continue reading The Greatest Viral Ever – and other assorted examples