So while I have my blogging head on - hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign - I thought I'd jot down my thoughts on the state of the social media nation for the coming year. It's not all good. Here we go... Confidence will go down … Continue reading 2011 social media predictions
The Tippex Bear YouTube channel is brilliant. I can't remember how I came across it yesterday. I did notice something 'strange' about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the … Continue reading Tippex and bears. Who’d have thought, eh?
Unless you've been living in a cave for the past week, you'll know all about the iPad, Apple's new wunderkit - what it has, what it has not, what it's for, what it's not for, and so on. Fortunately, the term 'iPad' is very quick and easy to search for. So, it's a doddle to … Continue reading What are people saying about… the iPad, iPhone and iPod?
So today, for the third time, I find myself chasing major companies for money after the 30-day period on my invoice has expired. I do wonder what would have happened if I hadn't kept my records in order. Would I ever have been paid? Or would the invoice be expedited/dormanted/deleted, or lost behind a filing … Continue reading Accountants are part of the brand too
The following is cross-posted from Philip Westerman's new blog about personal reputation management. De Leon Personal Reputation Management Ltd is involved in online personal reputation management (PRM). Unlike most reputation management companies on the Internet, we work almost entirely on promoting the positive - rather than taking the “defend your reputation” stance assumed by most … Continue reading Bing vs Google
Sometimes the value of the network becomes most apparent, when you most need it. Last week, I announced my freelance copywriting status. It was a big step for me. But before I'd done anything 'formally', I updated my LinkedIn. Within half an hour I had three queries, one of which has turned out to be … Continue reading A rebrand can be a crisis – or an opportunity
It's not quite an anagram, but close. An actual anagram of Brendan is 'Nanbred', which isn't quite a word either, but close. Main thing is, I'm rebranding. From now on, I am a freelance copywriter, and this blog will morph into something much more relevant to copywriting, albeit with a strong flavour of social media. … Continue reading Brendan rebrand!
A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. … Continue reading MIPAA presentation part one: improving SEO in marcoms material
If you want to know what people are saying about you, you must listen. Parts of Virgin Media are already doing this, and the company plans to do more of the same. The bad... The backstory: given that I'd been trying for two months to get broadband since my house move, I recently posted a … Continue reading Virgin Media is about to activate its social media