2011 social media predictions

So while I have my blogging head on - hot off the news that Delicious is disappearing and Facebook has undergone yet another redesign - I thought I'd jot down my thoughts on the state of the social media nation for the coming year. It's not all good. Here we go... Confidence will go down … Continue reading 2011 social media predictions

Tippex and bears. Who’d have thought, eh?

The Tippex Bear YouTube channel is brilliant. I can't remember how I came across it yesterday. I did notice something 'strange' about the YouTube page but thought it was just because it would be a custom-built page. When the guy reached out of the video, I nearly freaked. And then, the pièce de résistance, the … Continue reading Tippex and bears. Who’d have thought, eh?

Bing vs Google

The following is cross-posted from Philip Westerman's new blog about personal reputation management. De Leon Personal Reputation Management Ltd is involved in online personal reputation management (PRM). Unlike most reputation management companies on the Internet, we work almost entirely on promoting the positive - rather than taking the “defend your reputation” stance assumed by most … Continue reading Bing vs Google

MIPAA presentation part one: improving SEO in marcoms material

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. … Continue reading MIPAA presentation part one: improving SEO in marcoms material