Online wallets are insecure. Offline wallets can wind up in the local recycling facility. Entire exchanges go ‘pop!’, like balloons.
So it was with considerable mirth that I read Gorkana's latest blockbusting news - that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick of them! The Ad Age Power150 has only been around for, what, at least five years. Apparently it's news to Gorkana … Continue reading I really am not one of the most influential PR bloggers in the UK. Honestly, I’m not.
My friend Steve Farnsworth recently shared a link to some tips from Matt Ceniceros at Applied Materials about how to encourage blog posts from team members who hate blogging. Something about that concept got me thinking. It wasn’t encouraging team members to blog, as that’s critical for all organizations seeking to embrace the notion that … Continue reading If Your Team Hates Blogging, You Need A New Team
Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the … Continue reading Flanged bananas. Or: how to write a press release that works online too.
My previous post was just a bookmark, but it tied very neatly into the challenge all my clients face: how to source good, compelling content. You say you don't have the time to generate content. The blunt response is: face it, your job just changed. You have to make the time because, as the current … Continue reading How to get around the content problem
Content may be king, but it’s a cruel, merciless despot. Having a blog, a Facebook page or a YouTube channel for your business is like making a promise to your customers that you can never permanently fill. No matter how great that last post was, you need to keep feeding the beast. How can you … Continue reading 5 and a half ways to ensure you never run out of content
Last time around, I posted about not having enough time to blog. I'm trying to fix this by basically making time - but it seems a good point at which to list some tools that help you get 'cool' results with as little input as possible. By this, I mean tools that use your media … Continue reading Pressed for time? Cute tools that give immediate results
So for quite some while I've been helping people to get the most out of social media through doing things properly, effectively, creatively - and, as far as possible, in as little time as possible. By this, I don't mean writing cursory blog posts because a useful post needs to be a certain size to … Continue reading Blog? I don’t have time to blog!
In the 18 months since I went freelance, I've spoken to a lot of people and worked with quite a few different companies, including a fair number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media … Continue reading Social media? I wouldn’t bother.