Sieving through the mud to find gold

It's easy to overlook the search terms people use to find your blog. But instead of discarding the 'weird' entries, take another look: you might pick up on an emerging trend.  Often, when looking through the search engine terms that have been used to find this blog, I'm confused. Why are so many people looking for information … Continue reading Sieving through the mud to find gold

The Doc Martens fiasco: crisis mismanagement

Over at PR Disasters Gerry McCusker gives an account of Saatchi and Saatchi's sacking over a tasteless ad campaign featuring famous dead people wearing Doc Martens boots, the idea of the campaign being that, unlike their wearers, they're 'made to last'. The agency's reaction is none too clever either: Creative Director Kate Stanners says the ads … Continue reading The Doc Martens fiasco: crisis mismanagement