Trends

Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends

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Advertising, PR, sales, marketing: now you see it, now you don’t

People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t

Measurement Camp, the BBC, and The Next Big Thing

So last Wednesday I was at Measurement Camp, this time in the swanky offices of Dare Digital. The format is still evolving under the laid-back yet effective stewardship of Will McInnes (check out his survey, it's hilarious), so this time we had a couple of presentations from past projects, then some quicker breakouts in which … Continue reading Measurement Camp, the BBC, and The Next Big Thing

If social networking influences PR, the revenues will show it

And, according to Sir Martin Sorrell,  head of advertising group WPP, they already do. He says that revenues from PR are growing strongly and... "... the reasoning behind it is to do with social networking and the web... Social networking is really recommendation between people about the things that they are interested in and they like... this has stimulated people's … Continue reading If social networking influences PR, the revenues will show it

And if you thought the ‘Exploding Colour’ Sony Bravia ad was cool…

... check this out (first seen over the weekend): Here's some background to it: "A team of 40 animators spent three weeks choreographing the models to create the 100,000 still images required to produce the 60-second ad." Yes, that really is clay-mation. It's by Fallon, they of the other Sony Bravia ads, Cake Skoda and … Continue reading And if you thought the ‘Exploding Colour’ Sony Bravia ad was cool…