MIPAA presentation part three: the challenges and opportunities of evaluating influence

This is the third part of a talk I was to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn’t able … Continue reading MIPAA presentation part three: the challenges and opportunities of evaluating influence

MIPAA presentation part two: monitoring and engaging in social media

This is the second part of a talk I was due to give to members of the Motor Industry Public Affairs Association (MIPAA) through an invite from Heather Yaxley, on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. Unfortunately I wasn’t … Continue reading MIPAA presentation part two: monitoring and engaging in social media

MIPAA presentation part one: improving SEO in marcoms material

A couple of weeks ago I was honoured to be asked by Heather Yaxley if I would like to give a talk to members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence. … Continue reading MIPAA presentation part one: improving SEO in marcoms material