Tracking the KPIs of Social Media | SEOmoz

via seomoz.org Over the past year or so I've become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that clients either don't really care about it, or that, if they do, they only really care about the 'good' metrics such as 'Friends … Continue reading Tracking the KPIs of Social Media | SEOmoz

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What PR people really think of journalists

David Strom's December story at RWW about the "Ten Biggest PR Blunders of 2011" mentions things that happen every year for as long as I've been in this game. The story isn't so much about blunders as pressure to please the client being passed onto journos, but boy, did it rark up a PR person … Continue reading What PR people really think of journalists

What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition

As I deleted my 100th electronic Christmas card, all I felt was annoyance -- rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or … Continue reading What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition

30 Social Media Predictions for 2012 From the Pros | Social Media Examiner

How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of … Continue reading 30 Social Media Predictions for 2012 From the Pros | Social Media Examiner