I was Google’s 59th employee and first marketing director. Ask me anything.

Larry and Sergey really believe they can transform the world with technology that makes things work better, beginning with a better way to find information when you need it. That information is not restricted to text found on web pages. I believe they won't be satisfied until everyone has a brain implant that augments their … Continue reading I was Google’s 59th employee and first marketing director. Ask me anything.

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Avoid The 70% Failure Rate Of Change Management Initiatives | Forrester Blogs

via blogs.forrester.com I'm a big fan of what Forrester say and do. Increasingly I'm coming to realise that social media is closely allied to culture change - that is, people need to change their ways of thinking about communication, and they need to do it from the inside out. It's pointless trying to get communications … Continue reading Avoid The 70% Failure Rate Of Change Management Initiatives | Forrester Blogs

Top 75 Apps for Enhancing Your Facebook Page | Social Media Examiner

via socialmediaexaminer.com Everyone needs apps, and not just mobile developers. If you've moved beyond the basic Facebook offerings, or think you might be about to evolve, then you should be considering some of the extremely useful apps out there. One word of warning: when you use them, they can reap data from your account. But … Continue reading Top 75 Apps for Enhancing Your Facebook Page | Social Media Examiner

Ranking top UK PR blogs using social network analysis | Much ado about nowt

via timhoang.wordpress.com I've been playing around with NodeXL recently and found it quite an eye-opener. It's a free social network analysis plug-in/add-on/strap-on/whatever for Excel and whereas I've known about social network analysis for a while, I've never really looked into it deeply. Tim Hoang was the 'new Brendan' at Porter Novelli and I've read this … Continue reading Ranking top UK PR blogs using social network analysis | Much ado about nowt

Models for working with social media: what works, what sort of works, and what really doesn’t

I've been thinking a lot recently about how best to work with clients. It strikes me that this is a process that should, at the end, have a client who knows about social media, and can talk about it and use it with confidence. This is important: clients can smell fear at a hundred paces, … Continue reading Models for working with social media: what works, what sort of works, and what really doesn’t

Hans Rosling shows the best stats you’ve ever seen | Video on TED.com

You've never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called "developing world. via ted.com Sometimes I think TED is all about going 'wow' a lot with little real significance (as in: it's easy to go 'wow' at someone moving pictures around … Continue reading Hans Rosling shows the best stats you’ve ever seen | Video on TED.com

Flanged bananas. Or: how to write a press release that works online too.

Do you write press releases? Do they work online? As in, can people find them? How do you know? Here are some ways to make your releases work as hard for you online as they do offline. Takeaways: Use keywords Make the title and first sentence look good online Write the release first, then the … Continue reading Flanged bananas. Or: how to write a press release that works online too.