My previous post was just a bookmark, but it tied very neatly into the challenge all my clients face: how to source good, compelling content. You say you don't have the time to generate content. The blunt response is: face it, your job just changed. You have to make the time because, as the current … Continue reading How to get around the content problem
Content may be king, but it’s a cruel, merciless despot. Having a blog, a Facebook page or a YouTube channel for your business is like making a promise to your customers that you can never permanently fill. No matter how great that last post was, you need to keep feeding the beast. How can you … Continue reading 5 and a half ways to ensure you never run out of content
Quite simply, some charts that may be of interest. For example, note how Apple is supplanting Microsoft in search volume; that PR may be peeling upwards away from advertising and even marketing; the relative fortunes of Google+, Facebook and Twitter; social media may be levelling off; and, especially heartwarming for me, Star Wars is much … Continue reading Trends
via visibletweets.com I'm always on the lookout for cool tools. This is one of them. Type in a search term and it shows you how the tweetcloud builds up. It's not exactly what I was after. What I was after was a tweetcloud animator that takes a timeline and shows you how the terms in … Continue reading Visible Tweets – Twitter Visualisations. Now with added prettiness!
Social media has done a lot of companies a lot of good as well as seen the odd one or two go into meltdown. There are some excellent examples of very good practice out there and here we highlight – in no particular order – 50 of the best via bizgene.com Lists are a great … Continue reading 50 best UK company Twitter feeds | BizGene
People are visual, so it makes sense that they act on what they can see. But that's not so hot when you need to deal with, um, concepts. So, people 'get' advertising, because they know what an advert is. I don't know what the figures are for the average number of adverts people are exposed … Continue reading Advertising, PR, sales, marketing: now you see it, now you don’t