Last time around, I posted about not having enough time to blog. I’m trying to fix this by basically making time – but it seems a good point at which to list some tools that help you get ‘cool’ results with as little input as possible.
By this, I mean tools that use your media to create interesting publications or multimedia. In other words, the exact opposite of blogging. In that, writing a good, well researched, informative blog post takes a while and looks frankly boring, whereas some of these tools basically make people go ‘wow’ with the minimum of effort required.
Paper.li – newspapers from people you follow
I’ve often thought of Twitter as the ‘compressed web’, that is, people tend to tweet with a link to a web page, so you go from 140 characters to a page via Twitter. Paper.li have very cleverly demonstrated this, by automatically publishing a nicely formatted newspaper from people you follow on Twitter.
The idea is that, if you follow these people, it’s because you find them interesting in some way. In turn, the people who follow you might find them interesting too. So, ‘expand’ from the links of people you follow, package them into something attractive, and you’re promoting them and yourself in the process. It’s sort of curation, and you can click here to see mine live.
As you can see, you can give it a name, and you can choose how often to publish (daily makes sense given Twitter’s timescales). You can also use it to create newsletters from Facebook although I tried that with mixed success. It seems to promote/publish the tweets that have been retweeted the most.
What I’ve found is that people tend to retweet if they’re on it but I don’t know how well it works otherwise. Still, given that it’s free, takes virtually no time to put together and looks nice, it’s certainly something you can add to your client’s online presence.
Imagine how effective this would be if you then, say, print these off, put them in envelopes and mail them to people. Oh, wait…
Pummelvision – movies from your pictures
Pummelvision is cute. Point it at your Flickr account (or, as of fairly recently, Facebook, Tumblr and some other platforms) and it creates a nice movie from your images, synchronised to some quite cool music.
Here’s a fairly random example pulled from YouTube:
I think it’s quite impressive. Take a ton of interesting pics at your next event, point Pummelvision its way, and when it’s rendered after a few minutes, you’ve got a video for presenting as a follow-up.
It would be nice if there were more customisation features, such as different music or arranging images by colour, but perhaps, as with the increased platform count, they’re in the pipeline. Like paper.li it’s just so quick and easy to put together, and it might just impress a client or two.
Xtranormal – cartoons from scripts
This one might not work so well for B2B because, well, it’s cartoons, but you can make some strong points with heavy irony and this might suit some brands. See below:
Here, you type in your script, choose the cartoon figures you want to use, and you can even put in small actions such as double-takes, glances to camera and so on.
It works well with small scripts but be warned, the script editor isn’t the easiest to use (for example, you can’t import from a word processor, you have to type it all in manually), and it can take a while to render the movie. I once tried to get it to perform Monty Python’s entire Cheese Shop Sketch, and after quite some time typing it all, it was still rendering 24 hours later, so I guess it just wasn’t to be.
Presentations from PDFs
No, not the other way around (ie PDFs from presentations). By this, I mean, adding a bit of pazazz to a client’s PDF simply by presenting it in an interesting new way. I’ve been looking around and there are packages out there that seem to do this, but I honestly cannot vouch for them and haven’t used any of them yet. I’ll report back when I have because I think this could be a very nice way to add a bit of spit n’polish to an annual report or corporate brochure, for example.
And finally… someone should invent this: Kinetic Typography software
Kinetic Typography is a buzz word par excellence. It means ‘moving text’ but, of course, we all have to invent clever terms for simple things, don’t we?
Once you’ve impressed your client with your ability to use seven syllables rather than three, you can start showing examples of what this means. Here are some:
Now, I’m sure this could be automated somehow, so you can just input text and get kinetic treatment out. I’ve looked and there’s a free package called Jahshaka that seems a bit unstable and could do with some interface refinement, and I’m not sure it does what I want it to. [post-edit: seems Cinefx have taken over development so perhaps I’ll give that a go sometime soon]
But I’m absolutely certain that someone with some nous would be able to develop software that lets you type in a script and use effects from a menu, very like xtranormal, with no need to understand graphics packages such as After Effects or programming. Perhaps you could coordinate it with music, a-la-Pummelvision, or create kinetic typography on the fly from Twitter input, like paper.li (kinetic microblogging typography anyone?).
Surely someone could do this. For free. Now. It’s so stunningly useful someone should invent it.