Why Cameron’s snap decision holds lessons for PR teams | Earlin’ PR abuse

Agencies should do more to extoll the virtues of quality, regularly updated and more expansive photography to their clients, perhaps to the extent of having a line item for it in all of their plans. It should be a primary consideration for every announcement, not a bolt-on a few days before. Not just for major announcements or high-profile campaigns, but to help in conveying concepts, illustrating claims and reinforcing the words of individuals.

This is quite a nice post. For once it’s a real PR person talking about real PR issues, rather than social media guff, but I think there is a social media slant to what Steve is saying. Photos are an underused resource, absolutely. They grab the eye, they are easily circulated, they can even become emblematic of a campaign or issue (the lone demonstrator stopping a fleet of tanks in Tiananmen Square for example, more latterly and locally Hazel Blears holding up her ‘refund’ cheque). As Steve Earl says here, they work in papers and (here comes my social media take on it) they work online too. So do videos and audio, and they should also be considered as part of any campaign. One day – one day – people will automatically think in multimedia and online, as well as ‘the media’, and then PR might just have caught up with the 21st century. Just as mobile goes mainstream.

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2 thoughts on “Why Cameron’s snap decision holds lessons for PR teams | Earlin’ PR abuse

  1. Always happy to comment on something that refers to me as a ‘real PR person’ 🙂

    Thanks for the comments. To your final point about how one day people will automatically think in multimedia and think online – absolutely. How we do PR, how we utilise social media to help clients, how we come up with good picture ideas, all of that ultimately must reflect the media outlets available. Conventional (mainstream) media and social media both continue to digitise. My belief is that one day it will all come together, a media Pangea of sorts. I don’t know what it will look like, but it will invariable offer two-way communication between talkers/writers and listeners/commentators.

    So to that end, some things never change: PR must understand the media much better in order to be more effective. The scale of our challenge has increased though, because so much is happening so quickly.

  2. Nice. And I did make sure I linked to you and everything and all that too. Look robot, my comment even appeared on your blog!

    Btw, when I say ‘real PR’ I’m referring to my finding, a while back, that most of the PR blogs I’d originally included in my PR Friendly Index didn’t really talk about PR any more. It was all social meeeeejah. So it’s nice to see someone talking about something other than social media for a change.

    I never quite did understand why PR people didn’t find their jobs stimulating or interesting enough to talk about. Social media is the new(ish) kid on the block but despite its glamorous image (picture me in slo-mo running through a field of corn, my long blonde hair waving in the breeze) it’s still just comms.

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