Agencies should do more to extoll the virtues of quality, regularly updated and more expansive photography to their clients, perhaps to the extent of having a line item for it in all of their plans. It should be a primary consideration for every announcement, not a bolt-on a few days before. Not just for major announcements or high-profile campaigns, but to help in conveying concepts, illustrating claims and reinforcing the words of individuals.
This is quite a nice post. For once it’s a real PR person talking about real PR issues, rather than social media guff, but I think there is a social media slant to what Steve is saying. Photos are an underused resource, absolutely. They grab the eye, they are easily circulated, they can even become emblematic of a campaign or issue (the lone demonstrator stopping a fleet of tanks in Tiananmen Square for example, more latterly and locally Hazel Blears holding up her ‘refund’ cheque). As Steve Earl says here, they work in papers and (here comes my social media take on it) they work online too. So do videos and audio, and they should also be considered as part of any campaign. One day – one day – people will automatically think in multimedia and online, as well as ‘the media’, and then PR might just have caught up with the 21st century. Just as mobile goes mainstream.