Although the act of creating blog posts can be quite simple, forethought and planning must first go into the creation of a corporate blog in order to keep the processes running smoothly, especially if multiple bloggers are involved.
We recently outlined 10 tips for corporate blogging for businesses hoping to focus on key elements of creating a blog in the corporate world. Now, we’re taking it a step further, presenting 15 excellent corporate blogs that you and your fellow employees can learn from.
I’ve been scratching around looking for case studies for quite some time and this post is a good one for breaking down what is good in each case. I would have liked to see more about how they each fulfilled business objectives – that is, are/were they actually successful in their own terms, did they contribute to what the organisation wanted to do – but it’s still a nice place to start if you want to investigate corporate blogging further.