When I was forwarded this, at first I thought “Oh no, not another of those videos showing important social media because everyone is using it.” Which is how it starts off, with some dubious figures (for example, if one in four people writes a blog, how come I work in comms and I doubt one in ten people I know writes one?), but then does start to come up with some nice proof points. In particular it’s good for behaviours, for example that UK adults prefer using social networks to watching TV, or one in three agree with the statement “I could not live without the internet.” Gives a good impression of a medium that is becoming all-pervasive, a significant culture force, and one that is affecting not just how we interact, but how we behave.