MediaPost Publications The Fine Balance Between Automation And Personalization In Social Media 07/27/2010

Surely, in the course of your social media work, you’ve experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: “Why aren’t we sharing all our YouTube videos on Facebook or on our website?

In the training I’ve been giving recently, the question of time and resource has cropped up constantly. Automation is one way to address this, but you do need to be careful. Kaila Colbin outlines the issues neatly here.

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