MediaPost Publications The Fine Balance Between Automation And Personalization In Social Media 07/27/2010

Surely, in the course of your social media work, you’ve experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: “Why aren’t we sharing all our YouTube videos on Facebook or on our website?

In the training I’ve been giving recently, the question of time and resource has cropped up constantly. Automation is one way to address this, but you do need to be careful. Kaila Colbin outlines the issues neatly here.

Look! It's a comment field!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s