My favourite bit from this: “Sometimes I think it’s because smaller companies are afraid that storytelling will come across as unprofessional or they don’t think the it’s appropriate to tell them in anything other than a face to face meeting.”
Dead right. I find this too. I want companies to start creating their own stories but they insist on hiding behind what I term ‘corporate bollock-speak’. It convinces nobody.
Again to quote this excellent post – “Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.”