Estimated reading time: 1 minute
Time and again I hear this:
1. What will we get as a ROI on social media?
2. We don’t have any time/resource/money to spend on it.
Now, this is obviously not a sustainable position to take! You won’t get any return if you don’t allocate any resource.
Social media is not black magic. It’s not a weird science. It adheres to the same laws of physics as your car – if you don’t put any petrol in it, it won’t go. Anywhere.
Social media offers you a new way to market yourself. You really don’t have to do it. Really, you don’t. Just because other people do it, you don’t have to.
But if you do, you’ve got to think about it in the same way you would about all your other communications. How do you measure it? What does it plough into the business? And, from that: how much resource can you allocate to it?
If, however, you don’t measure any of your communications; or you don’t market yourself; or you don’t really know who you’re competing against or who you’re selling to, then, well, social media ain’t gonna save you. Sorry.