The other day I was going through the UK Election Social Media Dashboard and suddenly noticed, in large letters, the word ‘nauseating’ next to Vince Cable’s tweet cloud. It’s not every day you see a politician using a four-syllable adjective so I clicked and found out, well, you probably know by now, that he considers businessmen to be nauseating. Nice.
This told me two things:
- In this social media election where Twitter pick-up can count significantly, politicians should start using not just choice phrases, but individual words that will stand out and get noticed. ‘Nauseating’ is good – an unusual adjective, much better than, say, ‘fair’ or ‘future’ which get lost in the noise. It’s basic messaging taken to the nth degree, that is, individual words are now as important in the messaging arsenal as phrases or issues.
- ‘Nauseating’ was such an unusual word and looming so large that I had a hunch it would figure in the headlines the next day. And, blow me darn wiv a fevver, there it was, front-page. Now, I’m not claiming that the political correspondents didn’t already have this typed up and filed by the time I’d caught on, but it still did impress me that I could see issues emerge online that would then be reported on in ‘the real world’ the next day.
So, following on from this, in particular the second point, how about a quick game of the snappily-titled ‘Guess Tomorrow’s Headlines From Today’s Tweets’, or, for brevity ‘The Tweetlines’ (I’m open to suggestions for a better title actually).
The rules are:
- Take a look at the UK Election Social Media Dashboard – not just the key figures, but the news coverage, message coverage, key bloggers, party channels and, if you’re feeling footloose and fancy-free, the sentiment tab (beta).
- Think. Don’t take too long on this step.
- Vote in the poll for the headline you think is most likely to come up, or invent your own.
Simples! If you disagree with the options then just comment below. Be as fruity as you like. Within reason.