Looks like the debate is moving on. I like the summing up: “There seem to be three schools of thought here. The digital specialist that views a ghostwritten blog as a travesty, the agency that agrees with those specialists in theory, but defends its actions in light of the fact that ghostwriting in other guises is seen as acceptable. And finally, the in-house operative that takes a more measured approach, sitting somewhere in between and asks why the ability of those expected to write the blog is not taken into consideration.”
Oh look, another list! Except this one covers sites generally that can be VERY useful to PR. Don’t miss part 2.
I love this – how an ideas-based organisation could look. Very nice post alongside the graphic, too.