Once upon a time…

… I was a copywriter.

Then I became a social media planner. Then I became a digital PR senior account manager. Then I was a social media strategist. Then I decided to jack it all in and become a copywriter again.

Now, I’m finding I’m sort of all of those at the same time. Confusing, isn’t it?

Copywriting

One the one hand, I’m most definitely a content creator. I write stuff. I can’t help it. I’ve always written stuff.

There’s a typewriter next to me in my office which was owned by my grandfather, and I used to type stuff on it when I was young. Anything. Everthing. Mostly ridiculous poems.

It’s got huge, black, bakelite keys that you can really punch down, and when you do the hammers hit the paper and don’t so much type as emboss.

When you get to the end of a line the whole carriage whacks across and nearly carries the typewriter across the room with it.

It’s got a fantastic bell that, if you recorded it and slowed it down, would probably give Big Ben a run for its money.

And, best of all, it has a large stain across the front, probably caused by some correction fluid. Now my grandfather liked things to be ‘just so’. He cleaned records thoroughly before he put them on ‘the gram’. He would spend hours cleaning his pipe. He did 10,000 piece jigsaw puzzles. So I cannot imagine the brouhaha that ensued when he spilled all that over his typewriter. The air must have been blue. He probably went out to shoot some rabbits just to get it out of his system. Fantastic.

Digital

It started with a ZX81 and went on from there.

People think I’m a geek, or a techy, but I’m not really. I just like dicking around with these things. Mostly I like them for the creativity they facilitate nowadays.

I have a home studio based around an old PC and it’s great fun. I should add that it’s the third PC I’ve used for this, because I trod on my first one and cracked the motherboard, then I blew the second one up about a week ago. I have a tragic combination of curiosity and technical ineptitude.

Social media

I’ll never forget when I first posted on this blog, subscribed to it to see what would happen, and then a few minutes later saw it appear on Google Reader. I was hooked. Have been ever since.

Now, as a freelancer, talking to people who really need to get themselves seen and heard (and read and talked about), I’m really starting to appreciate what social media can do, from the large corporations right through to single-person enterprises.

So I’m back in the trade, so to speak.

Yesterday I described Facebook as a TV studio with Twitter as the satellite dish beaming out the updates. Today I’ve been figuring out how best to get my Yahoo Pipes Social Media Search Engine sorted so that I can package that as a service. Tomorrow I’m working on a blog strategy for a management consultancy.

Brings me back to my grandfather. I once tried to explain to him what the ZX81 was about. “Eeeh, it’s beyond my ken”, he sighed. Then probably went out to shoot more rabbits.

So, imagine a Venn diagram with those three things around it, and me in the intersection. It seems that, whenever I try to move out into one or other of the bubbles, some strange gravitational pull draws me back into the middle.

That’s all. I should really talk about social media issues and news etc, but sometimes I just write… stuff.

Click image for source

Click image for source

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One thought on “Once upon a time…

  1. Pingback: Good grief, I’m one of the smartest people in social media! « Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant

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