Communication Director: Was I too harsh?

Brendan Cooper in Communication Director. Click to see the PDF.

Brendan Cooper in Communication Director. Click to see the PDF.

The nice people at Communication Director recently asked me to comment on a European government initiative called TH!NK.

The TH!NK idea was worthy: that social media can be used to engage people more in the democratic process. However, the more I looked into it, the less successful it seemed. So, I said so.

I just received a PDF of the piece and the other commentator was much more complimentary, essentially saying that the campaign raised awareness but got a bit confused with the messaging.

So now I’m a bit worried that I might have jumped in too deep.

My point was that it failed because voting hit an all-time low after the programme. I mean, that’s hardly a desired obejctive, now is it? But when I read this again, I do wonder if I was a bit harsh. Then again, it’s good to put forward an opinion. I did notice that previous commentators tended to be very positive, so I thought a bit of invective might help.

What do you think? Click the image to read a PDF of the feature and commentaries.

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