The TH!NK idea was worthy: that social media can be used to engage people more in the democratic process. However, the more I looked into it, the less successful it seemed. So, I said so.
I just received a PDF of the piece and the other commentator was much more complimentary, essentially saying that the campaign raised awareness but got a bit confused with the messaging.
So now I’m a bit worried that I might have jumped in too deep.
My point was that it failed because voting hit an all-time low after the programme. I mean, that’s hardly a desired obejctive, now is it? But when I read this again, I do wonder if I was a bit harsh. Then again, it’s good to put forward an opinion. I did notice that previous commentators tended to be very positive, so I thought a bit of invective might help.
What do you think? Click the image to read a PDF of the feature and commentaries.