Bing vs Google

The following is cross-posted from Philip Westerman’s new blog about personal reputation management.

De Leon Personal Reputation Management Ltd is involved in online personal reputation management (PRM). Unlike most reputation management companies on the Internet, we work almost entirely on promoting the positive – rather than taking the “defend your reputation” stance assumed by most other PRM companies.

Therefore, we spend most of our time releasing information on the Internet, on behalf of our clients, for the search engines to find and rank highly in relevant search responses.

Wrong Bing. Click image for source.

Wrong Bing. Click image for source.

The nature of our work is that we are looking to achieve high rankings with respect to web sites, profiles, articles, releases, presentations, videos, photographs and so on, in response to a personal name search on a client. As most of us do not have unique names, we then look at other additional “identifiers” that the searcher might add to produce more targeted results. Typically these will be things like the name of the company they work for, their job function, location, etc.

Yesterday, I happened to read something about the site. I went to the site and, as you do, I entered Philip Westerman De Leon.

The responses were very surprising.

Bing did not return one single response for any Philip Westerman (and there are quite a few of us) on their first page – whereas Google had me (specifically me at De Leon) in the first five responses.

In addition, Google showed details of other Philip Westermans after my entries. Looking at the results a little more closely, I could see that Bing had produced responses on all permutations of my search terms (i.e. Westerman De Leon, Westerman De, Westerman Leon, Philip Leon, etc) – but not one for the first two words i.e. Philip Westerman.

Wrong Google. Click image for source.

Wrong Google. Click image for source.

So, in response to a search on Philip Westerman De Leon, Bing didn’t find anything incorporating all four search terms. Google did.

On Bing, if I search Philip Westerman on its own, then it finds us all – but in no combination of all four words (i.e. Leon, De, Westerman and Philip) does it offer any Philip Westerman responses. Google does.

Of course, Google has been around a lot longer than Bing, and given that Bing has the Microsoft muscle behind it then we should be keeping one eye on it at least. But, while this very personal piece of research is clearly not a definitive answer to the question “How good is Bing compared to Google”, it does make you realise that Bing has a lot of catching up to do.

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