Running a blog about social media and PR is a piece of pie. Just start it up and make the right noises, eventually you wind up with several hundred subscribers.
Same with Twitter. What is everyone talking about on Twitter? Mostly social media, it seems to me.
So it’s with a sense of satisfaction that I notice my subscription rate is going down.
Did I say down? Yes, I meant down. Not up.
Because it means the people who were reading me because they thought I was going to wax lyrical about social media are all disappointed now I’m copywriting for a living. It means my audience is changing to copywriting, which is less popular right now. And this is what I want because I need my audience to change. I don’t care if it’s smaller.
I mean, I’ll still occasionally post about social media – and in fact I’m still doing it in a limited capacity for a couple of clients – but it’s not my primary profession any more.
Some people think I’m mad. They say I should have continued with it. I’m certainly (or at least probably) going to earn quite a lot less as a fusty old freelance copywriter than a rockstar social media dude, but while I’d rather be rich and happy, if I can’t have both, I’ll take happy any day.
So it might sound like the most bizarre communications strategy to tell people to go away, but I’ve never done things in the Normal Way. If you don’t like what I write, then go away. If you do, then subscribe.
It’s easy as cake.