This started as something vaguely ridiculous but I just realised Samsung has bought into it. So now it's something vaguely significant. I'm becoming a bit obsessed of late with what is, and isn't, viral. Beardyman is viral. Kutiman is viral. This is viral – I think. Importantly, this is also, already, attached to a brand, which I did not realise when I first viewed it. I thought at the time that someone, somewhere would snap it up, but didn't appreciate this had already happened. So this is a case study of a viral video which can not only be tracked in terms of trends and searches, but alongside Samsung LED brand fortunes. I'm going to watch this one with extreme interest. To match the Extreme Sheep.